WBE’s Bill Bradley Sets a World Record

Fri Jun 7, 2013 5:22pm EDT

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WBE’s Bill Bradley Sets a World Record

Running the Grand Canyon Rim-to-Rim 7Xs Consecutively

Extreme Endurance Athlete, Epic Bill Bradley announced that on Monday, May 27th, 2013, at 2:40 PM, he completed seven consecutive rim to rim runs through the Grand Canyon, calculating at 167.3 miles with a climbing elevation total of over 42,000’ (Elevation compared to Mt. Everest’s 29,035’), setting a world record. The run began at 3:10 PM on May 21st from the South Rim of the Grand Canyon and took a total of 5 days 23 hours and 30 minutes to complete on the North Rim.

Bradley accomplished this feat with a crew of five which included two ultra-marathon pacers that alternated runs tending to problematic situations. With extreme temperatures averaging lows of 39 degrees and highs of 114, Bradley encountered severe dehydration with symptoms of double-vision and hallucinations, trench foot on his right foot causing the skin on his big toe to remove, early onset of dust pneumonia causing thick mud like mucus, wheezing, loss of voice and to make matters worse sleep deprivation (averaging 2 hours of rest per night). Crew Chief Mariko Pitts says, “Honestly, by the end of his fourth loop I was concerned he wouldn’t be able to continue, but he told me to tape every toe and strap his shoes on.”

The average age of extreme endurance athletes is 35 years old, Bradley now 52 continues to take on grueling events around the world inspiring fans with his incredible strength of will and purpose.

Badwater Ultramarathon legend Danny Westergaard states, “Bill has an unbreakable mind, he is one of the toughest people I’ve ever met. He’s truly an inspiration.”

Bradley’s next challenge is scheduled for October 2013 as he attempts Hawaii's toughest triathlon. Two of Hawaii’s islands will host the event which will consist of a nine mile open ocean swim, a 300 mile bike ride and a 120 mile run. For more information, please contact Mariko Pitts at (510) 900-9309 or mariko.pitts@rhino9pr.com or visit www.epicbillbradley.com.

W. Bradley Electric, Inc.
Deb Backman, 415-898-1400
dbackman@wbeinc.com