‘Navigant Studios TV’ Demonstrates Why Organizations Need to Think Like TV Networks

Fri Jun 7, 2013 11:00am EDT

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‘Navigant Studios TV’ Demonstrates Why Organizations Need to Think Like TV Networks

Online video channel proves how packaging content as shows can keep audiences coming back for more

Navigant Studios, a division of Sheffield Marketing Partners, today announced the launch of Navigant Studios TV. The online video channel will demonstrate how organizations can use compelling, TV-style shows to keep audiences engaged with their content over time.

“Most organizations don’t give their audiences a good reason to pay attention to what they’re saying,” explained Matt Cornelison, Creative Director of Navigant Studios. “They take a one-and-done approach to content, so the message never really sticks.”

“We believe that to keep audiences coming back, you have to think more like a TV executive. You don’t want people to watch one episode, you want them to watch the entire series,” continued Cornelison. “That’s why we created Navigant Studios TV. With our channel, we’re showing how regularly updated content is the best way to keep your audience hooked.”

Navigant Studios is currently working with several clients on rolling out branded channels of their own. Navigant Studios’ services include:

  • Packaging content in a creative show format
  • Planning a regular content calendar
  • Developing a distribution plan for sharing content in the most effective way

Navigant Studios’ award-winning visual storytelling has supported a range of clients including W.W. Grainger, Harley-Davidson, First Data, USG, Amway, and Jones Lang LaSalle.

To watch Navigant Studios’ spring show lineup, visit http://www.sheffieldcompany.com/tv.

Navigant Studios, a division of Sheffield Marketing Partners, specializes in the creation of high impact, visual media that tells powerful stories for a variety of leading companies. Navigant Studios is staffed by a team of digital media professionals including video producers, graphic designers, motion graphic artists, animators, writers, and editors.

Sheffield Marketing Partners helps businesses and organizations create stories worth telling. Sheffield is a boutique marketing communications agency that specializes in message and narrative development and offers a range of capabilities including marketing campaigns, social media and online video production. It is headquartered in Downers Grove, IL.

Sheffield Marketing Partners
Amanda Schuneman, 630-310-5190
aschuneman@sheffieldcompany.com

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