GfK Presents on Cross-Platform Video, Location Insights, Advertising ROI at 2013 ARF Audience Measurement Conference

Fri Jun 7, 2013 10:23am EDT

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GfK Presents on Cross-Platform Video, Location Insights, Advertising ROI at 2013 ARF Audience Measurement Conference

GfK will share insights on key media industry issues, including advertising effectiveness and cross-platform video content, at ARF Audience Measurement 8.0, the world’s largest conference on media measurement. The event will take place June 10 and 11 in New York City.

Experts from GfK will present new findings in three presentations:

“Long Term Effects Reveal High ROIs of TV Advertising”
June 10, 2:05-2:35; Shubert,6th floor

Raimund Wildner (Managing Director, GfK Verein) discusses how longterm effects of TV advertising are taken into account; ROIs considerably higher than 1 are no longer an exception, he has found, but are becoming the rule.

“Mobile and Location Insights: A Game Changer to Understanding Your Audience”
June 10, 5:30-6:00; Majestic, 6th Floor

Niko Waesche (Director, Digital Strategy and Development, Audience Measurement, GfK) and John Grogan (SVP, Market Development, GfK Consumer Choices) describe how aggregated cellphone location data can provide insights on crowd behavior to inform a variety of marketing activities.

“The ABCs of Cross-Platform Video Usage”
June 11; 11:25-11:55; Manhattan,8th Floor

David Tice (SVP, Media and Entertainment, GfK) will present with Justin Fromm (Executive Director, Sales & Strategy Research, ABC TV Network) and Mark Loughney (VP, Sales & Strategy Research, ABC TV Network).

“With content providers and others continually reinventing the media business model, it is essential that measurement keep pace,” said David Krajicek, CEO of GfK Consumer Experiences North America. “We are glad to be joining media thought leaders – including our collaborators at ABC Television Network – to share our insights on this changing landscape. ARF AM has become a powerful opportunity for this kind of rich exchange.”

The conference’s main focus is measuring mobile, social, and other platforms in ways that have previously been considered not measurable. Over 100 global thought leaders will offer valuable insights in 40 first-time-presented research papers.

GfK will also have a booth set up for both days of the event. To register for this year’s conference, click here.

About GfK

GfK is one of the world’s largest research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion.

To find out more, visit www.gfk.com/us or follow GfK on Twitter: https://twitter.com/GfK_en.

GfK Marketing and Communications, Consumer Experiences North America
David Stanton, 908-875-9844
Vice President
david.stanton@gfk.com