Nintendo World Transforming into a Town from Animal Crossing: New Leaf

Fri Jun 7, 2013 6:45am EDT

* Reuters is not responsible for the content in this press release.

Nintendo World Transforming into a Town from Animal Crossing: New Leaf

Launch Event for Animal Crossing: New Leaf Lets Fans Participate in Fun Activities to Win Prizes, Buy the Game One Day Early




Nintendo World is getting a temporary makeover to celebrate the highly anticipated release of Animal Crossing: New Leaf for the portable Nintendo 3DS system. The store will be transformed into the personalized, charming town featured in the upcoming hand-held game. Consumers can collect a series of Animal Crossing-themed buttons for completing a variety of fun activities inspired by the game such as bug catching, fossil digging and fishing. For those who want to get their groove on, the second floor of the store will feature a DJ spinning music. To ensure that everyone has fond memories of the day, there will also be plenty of photo opportunities throughout the store featuring cutouts of some of the game’s most recognizable characters.


As a special treat for fans, the Animal Crossing: New Leaf game as well as the special-edition Nintendo 3DS XL Animal Crossing: New Leaf hardware bundle will be available in limited quantities to purchase at the event, one day ahead of the game’s national launch date of June 9. The first 100 guests to purchase either the game or the bundle will receive an Animal Crossing: New Leaf-themed Nintendo 3DS skin.



Animal Crossing: New Leaf players, Nintendo fans, consumers



Saturday, June 8
9 a.m.-1 p.m. ET


Nintendo World
10 Rockefeller Plaza
New York, NY 10020


  • The transformation of Nintendo World into a charming town from Animal Crossing: New Leaf, making visitors feel like they have been transported into the game.
  • Visitors dancing and enjoying music from a live DJ.
  • Kids and families participating in multiple carnival-style games based on activities featured in Animal Crossing: New Leaf, such as bug catching, fishing and fossil digging.

Kaitlin Roach
212-373-6061 (office)