The Definitive Guide to Agency New Business Tools

Fri Jun 7, 2013 8:00am EDT

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The Definitive Guide to Agency New Business Tools

Mirren and RSW/US Join Forces to Identify the Most Effective and the Most Over-Rated Agency New Business Tools

PR Newswire

CINCINNATI, June 7, 2013 /PRNewswire/ -- While social media is an extremely popular tool for agency new business (used by 87% of agencies), only 18% of agencies think it's effective! 

And can you guess what the most over-rated of all the social media tools used for new business is?  If you guessed Facebook, you're correct.  It's too personal and not useful for prospecting. 

Any guess on the most over-rated CRM?  Agencies tell us it's Salesforce.  They think it's too complex, too expensive, and not designed for the agency world.

And the most over-rated presentation software?  Prezi.  Agencies complain of it crashing, it being too distracting, and too hard to edit.

With so many new business tools popping up every day, it's nearly impossible understanding what works well and what doesn't.  Just because it's shiny, doesn't mean it's a great agency new business tool.

Question is, how does one know what's best for their agency's new business needs? 

To help sort it all out, Mirren and RSW/US joined forces to create The Definitive Guide to Agency New Business Tools, a "bible" for agency executives responsible for generating new business.  The Guide will be issued annually, after Memorial Day.

According to Mark Sneider, Owner/President of RSW/US, "As the nation's leading outsourced agency business development group, we try and stay a few steps ahead of the best in class tools.  Given the challenges agencies face, we felt it would be extremely beneficial to survey agencies across the U.S. to determine what they find most effective (and most over-rated)."

Mirren and RSW/US surveyed their respective databases and received input from over 300 agency executives on platforms ranging from CRM, Social Media Monitoring Tools, Inbound Marketing Software, and Presentation Software among others.  There were a total of 12 new business tool categories reviewed by agencies for this report.

According to Brent Hodgins, Principal at Mirren, "The Definitive Guide will serve as the ultimate resource for anyone involved in helping their agency build their business.  We look forward to becoming an on-going resource for all agencies in the U.S."

About RSW/US
RSW/US is a full service, outsourced agency lead generation and new business development firm that helps marketing service companies (exclusively) find and win new business.  They help Agencies find qualified leads, set meetings, better position them in the market, and help move them closer to close.  More information about RSW/US can be accessed at: or by contacting Mark Sneider at  

About Mirren
Mirren is exclusively focused on new business strategy for marketing services agencies across all disciplines. They work closely with agency principals and new business leaders who are fighting the battle every day at their agencies.  Mirren offers three services:  New Business Network & Resource Center, On-Site New Business Training, and the annual Mirren New Business Conference.  More information about Mirren can be accessed at or by contacting Brent Hodgins at   

Contact: Lee McKnight
Phone: 513-559-3111 


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