CBS secures ad rate rises of up to 8.5 percent for fall season
(Reuters) - The CBS broadcast television network is close to finishing sales of roughly $2.7 billion in advance advertising commitments for the fall TV season, a person familiar with the negotiations said on Friday.
CBS, a unit of CBS Corp, secured rate increases of 7.5 percent to 8.5 percent over the prices it charged last year, the person said. Barclays Capital analysts had expected a 6.5 percent increase.
CBS is the most-watched U.S. network in total viewers and led rivals last season in the 18- to 49-year-old age group most desired by advertisers.
(Reporting by Lisa Richwine; Edited by Ronald Grover and Eric Walsh)
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