Microsoft to open Windows stores within Best Buy

SEATTLE Thu Jun 13, 2013 3:55pm EDT

People visit the Microsoft booth at the 2013 Computex exhibition at the TWTC Nangang exhibition hall in Taipei June 4, 2013. REUTERS/Pichi Chuang

People visit the Microsoft booth at the 2013 Computex exhibition at the TWTC Nangang exhibition hall in Taipei June 4, 2013.

Credit: Reuters/Pichi Chuang

Related Topics

SEATTLE (Reuters) - Microsoft Corp said it would open 500 special stores within existing Best Buy Co Inc stores in the United States selling exclusively Windows-based tablets and computers and other Microsoft products in an effort to revitalize sales of its flagship operating system.

The world's largest software company, which already has a chain of 70 or so of its own Microsoft Stores and kiosks within shopping malls, said on Thursday the initiative would add more than 1,200 Best Buy Microsoft-trained sales associates to help customers.

Microsoft's new Windows 8 operating system has sold more than 100 million copies since launch in October, but sales of new tablets and PCs running the software, and its own Surface tablet, have not been as strong as it hoped. An updated version called Windows 8.1 is scheduled for release later this year.

Part of the problem has been that Microsoft has struggled to get the attention of shoppers at large retailers such as Best Buy due to the profusion and popularity of Apple Inc's iPad and tablets running Google Inc's Android system.

The new store-within-a-store approach "offers a large-scale, hands-on customer experience" of Microsoft products, said Tami Reller, head of marketing at Microsoft's Windows unit.

Microsoft's plan comes just two months after Samsung Electronics also unveiled plans to install its brand shops in more than 1,400 Best Buy stores this year.

The store-within-a-store effort is a key plank of Best Buy's turnaround plan, which includes dedicating more space to more-profitable products like tablets and mobile phones.

Best Buy, the world's largest consumer electronics chain, has also been trying to use its clout with suppliers to fight online and discount rivals and boost in-store traffic, sales and profitability.

(Additional reporting by Dhanya Skariachan; Editing by David Gregorio and Phil Berlowitz)

FILED UNDER:
We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
Comments (4)
ShovelyJoe wrote:
As the saying goes…. “Garbage in, garbage out”. It’s funny to see 2 dying business combine. 2 isn’t always better than one. LOL

Jun 13, 2013 4:09pm EDT  --  Report as abuse
AsokAsus wrote:
Wow, looks like Microsoft would rather do everything EXCEPT
fix Windows 8 so people would actually WANT to buy it!

Jun 13, 2013 4:43pm EDT  --  Report as abuse
forteinjeff wrote:
AsokAsus ; LOVE IT! You couldn’t have said it better!

Jun 16, 2013 10:30am EDT  --  Report as abuse
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.