Pernod Ricard USA Appoints Jim Green to Vice President, Commercial and Channel Strategy

Mon Jun 17, 2013 3:50pm EDT

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Pernod Ricard USA Appoints Jim Green to Vice President, Commercial and Channel Strategy

Pernod Ricard USA, the premium spirits and wine company in the U.S., today announced a key appointment designed to further strengthen the company’s powerful Route to Market.

Jim Green Vice President, Commercial and Channel Strategy Pernod Ricard USA (Photo: Business Wire)

Jim Green Vice President, Commercial and Channel Strategy Pernod Ricard USA (Photo: Business Wire)

Jim Green, an industry veteran who joined Pernod Ricard USA in 2011, has been named Vice President, Commercial and Channel Strategy. In this new position, Green will be responsible for developing the company’s next generation distributor model, sales structure, and overall Route to Market approach for both the spirits and wines business. He also will lead the commercial integration of any new partnerships and acquisitions.

“Our Route to Market is a key asset for Pernod Ricard USA, and we must continually enhance the competitive advantage it delivers,” said Bryan Fry, the company’s President and Chief Executive Officer. “Our current distributor contracts were crafted after the company’s acquisition of ABSOLUT Vodka in 2008. Since then, we’ve expanded our portfolio and increased our market share, and I am confident that Jim’s leadership will put our premium spirits and wine business on a path toward even stronger performance in the years ahead.”

Prior to this position, Green was Vice President, National Customer Solutions and Activation, working closely with Marty Crane, Senior Vice President, Spirits Sales, Pernod Ricard USA, to transform the company’s sales strategy, capabilities and ways of working with its distributors. Before joining Pernod Ricard, Green held executive positions at Diageo, Marriott and Kodak.

Green will report to Stephen O’Neill, Senior Vice President, Communications and Transformation, Pernod Ricard USA.

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).

The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.

Pernod Ricard USA
Marissa Frisina, 914-848-4782
marissa.frisina@pernod-ricard-usa.com