Kiip Launches Self-Serve Rewards for Brands
Kiip Launches Self-Serve Rewards for Brands
- In Response to Growing Demand for Its Rewards Network of 1,000 Apps and 500 Million Monthly “Moments,” Kiip Allows Businesses of All Sizes to Access the Same Kiip Platform Used by the World’s Top-Tier Consumer Brands
- Kiip Self-Serve Enables Businesses to Reach Targeted Users through Kiip’s Dedicated Gaming, Fitness, Health, Productivity, and Food and Drink Channels
- Kiip Rewards Average 15 Percent Engagement Rates
Named one of the world’s 50 Most Innovative Companies in 2013 by Fast Company, Kiip today announced Kiip Self-Serve to allow businesses of all sizes to seamlessly tap into Kiip’s rewards network. As a Kiip brand partner, businesses can instantly begin running their own campaigns to reward users’ Engaged Moments (EMs) in more than 1,000 Kiip-enabled iOS and Android apps.
Businesses can now leverage the same premium Kiip rewards network that reaches 75 million users globally each month and is used by more than 115 of the world’s major consumer brands, including 7-Eleven, Amazon, American Apparel, Campbell’s, Ford, Hasbro, Macy’s, McDonald’s, Mondelēz International (formerly Kraft Foods), Pepsi, Procter & Gamble, Sony Music, Unilever, Verizon and Wrigley. Kiip currently tracks more than 500 million monthly EMs within its rewards network.
Using Kiip Self-Serve, businesses can reach targeted mobile audiences through Kiip’s established vertical channels, which include gaming, fitness, food and drink, health and productivity. Kiip’s moments-based approach allows businesses to greet users at Engaged Moments – pauses that indicate achievement, such as logging a workout or completing a to-do list. Within these dedicated channels, businesses can also target users based on specific demographics, including age, gender and location.
“Since Kiip’s inception, there has been overwhelming demand to open up our network to more types of rewards providers,” said Brian Wong, CEO and co-founder of Kiip. “Our company has a history of taking self-serve and accelerating network growth. Just last year, we were able to enable thousands of developers to integrate rewards into their apps. With Self-Serve for brands, we’ve created a flow that gives businesses around the world the freedom to immediately plug into the most effective mobile marketing solution on the market in a few steps. We are excited to make our self-service product available globally, initially in 11 languages. International reward availability expands on our Japanese, EMEA and LATAM presences to create even more reach opportunity for brands globally, and even more opportunities for developers to monetize.”
By gaining access to Kiip’s platform, businesses join a network that benefits from initial engagement rates of 15 percent, which far eclipses the industry average click-through rate (CTR) of 0.4 percent. This rate skyrockets to 50 percent for users who have previously redeemed a Kiip reward.
“Self-Serve is a natural fit for e-commerce businesses looking to sharpen their customer acquisition strategies. We’ve had initial rewards include product and shipping credits, giveaways, exclusive access and more,” said Kevin Fishner, product lead at Kiip. Each campaign operates on a performance-based pricing model (CPE) and is vetted by Kiip through a quick approval process to ensure quality control for developers.
The program is currently accepting brands on a rolling basis. Businesses including Uber, 1-800-Flowers.com and Coastal.com have already tapped into millions of potential customers on Kiip. To request early access to Kiip Self-Serve, visit http://kiip.me/selfserve.
Kiip is the world’s largest and most effective mobile rewards network that delivers real and virtual rewards for Engaged Moments (EMs) in apps. The company’s rewards platform enables brands to reach consumers in the moments when they are most engaged and receptive, while driving revenues and greater user allegiance for Kiip-enabled games and apps. Kiip was founded in 2010 by Brian Wong, Courtney Guertin and Amadeus Demarzi. In addition to its San Francisco headquarters, Kiip now has offices in New York City, Los Angeles, Chicago, London and Bogotá. Kiip is currently backed by Relay Ventures, Interpublic Group, Hummer Winblad, True Ventures, Digital Garage, Verizon Ventures, Crosslink Capital and others. For more information, visit www.kiip.com.
- Target holiday cyber breach hits 40 million payment cards
- UPDATE 3-Saab wins Brazil jet deal after NSA spying sours Boeing bid
- Home sales tumble, jobless claims at near nine-month high
- Zuckerberg to sell Facebook shares worth about $2.3 billion
- Special Report: Why Ukraine spurned the EU and embraced Russia