Nvidia's stock jumps on license plan; Wall Street eyes Apple

Wed Jun 19, 2013 3:17pm EDT

Nvidia Chief Executive and co-founder Jen-Hsun Huang speaks during the Reuters Global Technology Summit in San Francisco June 18, 2013. REUTERS/Stephen Lam

Nvidia Chief Executive and co-founder Jen-Hsun Huang speaks during the Reuters Global Technology Summit in San Francisco June 18, 2013.

Credit: Reuters/Stephen Lam

(Reuters) - Shares of chipmaker Nvidia surged nearly 6 percent on Wednesday after the company said it plans to license its graphics technology, opening the door to new business with Apple, Samsung Electronics and other mobile device makers.

Chief Executive Officer Jen-Hsun Huang told the Reuters Global Technology Summit in San Francisco on Tuesday that licensing graphics cores and visual patents would help Nvidia take greater advantage of the booming market for smartphones and tablets and tap markets it could not reach through selling its own chips.

"If there was ever a way for Nvidia to get into Apple, the IP (intellectual property)licensing angle is likely it," Raymond James analyst Hans Mosesmann wrote in a note to clients.

With its core PC market struggling, Nvidia in recent years has established itself in the fast-growing mobile market, creating its Tegra line of processors for tablets that take advantage of its graphics expertise.

But Nvidia has faced tough competition from the much larger Qualcomm, limiting its success. Apple designs its own processors for the iPhone and iPad, and top Android smartphone maker Samsung increasingly uses its own processors in its devices.

Nvidia will also be competing against UK-based ARM Holdings, which licenses processor technology to chipmakers including Nvidia and is increasingly targeting graphics as well. ARM's stock was down more than 1 percent.

Nvidia plans to start by licensing its Kepler architecture that it uses to make high-end graphics chips for PCs.

Some analysts said Nvidia's plan to license its cutting-edge graphics technology could undermine its own mobile chip sales.

"Why buy Tegra when you can license the best part for a fraction of the price? On the flip side, this would also allow management to monetize previously unaddressable markets," Evercore analyst Patrick Wang wrote.

Nvidia's stock was up 5.62 percent at $15.21. ARM's stock was down 1.17 percent at $39.05 on Nasdaq.

(Reporting by Noel Randewich; Editing by Phil Berlowitz)

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
Comments (1)
Ananke wrote:
This is a huge step by NVidia. Kepler is 99% of the High Performance Computing market right now, besides AMD attempts to entry for a couple of years already. Of course, if NVidia licenses that part of the IP too…If NV shares only mobile IP – nobody cares, there are better designs there already, faster and cheaper.

Jun 19, 2013 7:19pm EDT  --  Report as abuse
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.