RPT-Starbucks to raise U.S. cafe beverage prices by average of 1 pct

NEW YORK, June 21 Fri Jun 21, 2013 1:32pm EDT

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NEW YORK, June 21 (Reuters) - Starbucks Corp will increase the price of some of its beverages in several of its U.S. cafes by as much as 10 cents, with the average purchase price rising by 1 percent, after the company analysed its pricing structure, a spokeswoman said on Friday.

The price hike in U.S. company-operated stores is effective June 25 and will mark the first price change in 18-24 months, depending on the market, Starbucks spokeswoman Lisa Passe said.

A couple walks along the rough surf during sunset at Oahu's North Shore, December 26, 2013. REUTERS/Kevin Lamarque

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