Starbucks to raise some cafe drink prices in U.S

NEW YORK Fri Jun 21, 2013 8:16pm EDT

An iced coffee sits on a counter in a Starbucks outlet in New York July 25, 2012. REUTERS/Brendan McDermid

An iced coffee sits on a counter in a Starbucks outlet in New York July 25, 2012.

Credit: Reuters/Brendan McDermid

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NEW YORK (Reuters) - Starbucks Corp (SBUX.O) will increase the price of some of its beverages in U.S. company-operated cafes by as much as 10 cents, the first price change in up to two years, a spokeswoman said on Friday.

The price hike will be effective June 25, Starbucks spokeswoman Lisa Passe said.

"Less than a third of beverages will be affected by the price increases," Passe said. "In most stores, the price of a Grande or Venti brewed coffee, as well as Frappuccino and Refreshers, will remain the same."

Nationally, the average beverage purchase price increase will be about 1 percent, she said.

The most a tall brewed coffee will increase by is 10 cents, while some markets will not see any increase in brewed coffee, she said.

Green arabica coffee prices dropped to a four-year low on the ICE Futures U.S. market at $1.1710 per lb on Thursday.

Coffee commodity costs make up less than 10 percent of Starbucks' overall store operating and occupancy expenses, Passe said.

(Reporting by Marcy Nicholson; Editing by Gerald E. McCormick)

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Comments (1)
primeair wrote:
starbucks to too high already and if like the gas tax here in wash they want to go higher they are going to lose some of the faithful

Jun 21, 2013 10:18pm EDT  --  Report as abuse
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