Jacob’s Creek Partners with Tennis Legend Andre Agassi Ahead of Wimbledon

Mon Jun 24, 2013 9:04am EDT

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Jacob’s Creek Partners with Tennis Legend Andre Agassi Ahead of Wimbledon

In the exciting lead up to Wimbledon, Jacob’s Creek partners once again with international tennis legend, Andre Agassi, to inspire people to be ‘Open’. Andre will share the on-and-off the court experiences that have shaped his life, as part of the Jacob’s Creek Open Film Series 2.

During an exclusive personal interview for Jacob’s Creek, filmed in his hometown of Las Vegas, Andre Agassi opened up and spoke candidly about the experiences that have shaped his life. “It’s important to follow your convictions and do what you believe is right,” says Andre. “That takes courage, that takes … staying true to your character; that takes strength.”

The footage is a series of short films entitled the Open Film Series, which is available for viewing via the Jacob’s Creek website, and Youtube channel. Consumers will have the opportunity to engage with the program by entering a sweepstakes via Facebook with the lucky winner having the chance to win a private dinner event with Andre Agassi in Las Vegas.

Matt Foley, Brand Director of Jacob’s Creek, describes the partnership, “We are thrilled to be able to feature Andre Agassi in conjunction with Wimbledon and to have the opportunity to share these rich personal stories with our consumers.”

“The film series allows consumers to have an insider’s view of this great champion’s interesting life, and it’s both inspirational and at times very funny. Andre did a fantastic job of bringing to life his partnership with Jacob’s Creek in a truly memorable way,” say Foley.

“Partnering with Jacob’s Creek has given me the opportunity to share, through film, some of the most important and influential times in my life.” said Andre.

Jacob’s Creek, an iconic Australian wine brand, is the official wine of Wimbledon. Television ads featuring a short trailer from the film series will be airing on ESPN and ABC during Wimbledon, while a supporting print and digital campaign will be running in Wine Spectator and Winespectator.com

About Jacob’s Creek

Jacob’s Creek is one of Australia’s leading wine brands, offering quality contemporary Australian wine styles with great varietal expression. The brand was first launched in 1976 and is named after a creek that runs through the renowned Barossa Valley wine region in South Australia. Jacob’s Creek is made by Orlando Wines which was founded by Johann Gramp after he planted his first vines on the banks of Jacob’s Creek in 1847 and thus began a tradition of winemaking over 160 years ago.

Open up with Jacob’s Creek responsibly.

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To view the Open Films go to www.openfilmseries.com.

Jacob’s Creek™ is a trademark of Premium Wine Brands Pty Ltd

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).

The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.

Media:
Pernod Ricard USA
Krista Drew, 212-372-5276
Krista.Drew@pernod-ricard.com

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