University of Michigan Solar Car Features Avery Dennison Car Wrap Films in 2013 World Solar Challenge

Tue Jun 25, 2013 9:47am EDT

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University of Michigan Solar Car Features Avery Dennison Car Wrap Films in 2013 World Solar Challenge

Avery Dennison announced today that “Generation,” the University of Michigan’s 2013 solar car, features an Avery Dennison vehicle wrap film. Generation, revealed to the public on June 18, will compete in the 2013 World Solar Challenge, a solar-powered car race which covers 3021 km through the Australian Outback October 6 – 13.

"Generation," the University of Michigan's 2013 solar car, features an Avery Dennison vehicle wrap f ...

"Generation," the University of Michigan's 2013 solar car, features an Avery Dennison vehicle wrap film. Generation was unveiled at the Renaissance Center in Detroit, MI on June 18, 2013. Photo: Joseph Xu, Michigan Engineering Communications & Marketing

“Avery Dennison is proud to support the University of Michigan Solar Car Team for the third year in a row,” said Don Nolan, president, Avery Dennison Materials Group. “The students redesign the car every two years for the biennial World Solar Challenge with the best technology and engineering possible to attain their goal to be #1. Avery Dennison shares their passion for the pursuit of winning with innovation.”

"Implementing an Avery Dennison wrap on the solar car is beneficial in so many ways,” said Pavan Naik, senior business development manager for the University of Michigan Solar Car Team. “The wrap hugs the aerodynamic body of our car, allowing us to maintain the very efficient shape we designed for Generation. It also allows us to place all our sponsor logos on a single wrap, which avoids the unnecessary drag that comes with decals. We're looking forward to racing Generation in the World Solar Challenge this October."

TKO Graphix, a full service graphics provider from Indiana, created and installed the vehicle wrap for Generation. More than 700 square feet of Avery Dennison® MPI 1005 Supercast Easy Apply™ film was digitally printed and protected with DOL 1360 Gloss overlaminate. Several support vehicles were also marked with University of Michigan and solar car decals.

“The Avery Dennison films make the car look great and were easy to install on Generation’s contours,” said Tom McClelland, production manager at TKO Graphix. “The wrap vinyl provides Generation with the protection and durability it needs to win the race. We are excited to be part of such a great team again, this year.”

Generation will complete a mock race around the perimeter of Michigan in July in preparation for the 2013 World Solar Challenge in Australia. The team leaves the U.S. in September to prepare for the 1,800-mile (3,000km) race across Australia.

Vinyl wraps and graphics aren’t limited to solar cars, they can be installed on most vehicles and boats, ATVs, motorcycles and RVs. Wraps easily change the look of a vehicle, can be installed quicker than a custom paint job and are often more affordable than paint. Consumers can visit www.CarWraps.net to learn about getting a vehicle wrap.

For more information on Avery Dennison products, pricing or roll sizes, designers and printers can visit www.graphics.averydennison.com to locate a distributor (on the Partner Page) or contact Avery Dennison at 800-282-8379 for additional product information.

For more information about the World Solar Challenge, visit http://www.worldsolarchallenge.org/.

Follow the University of Michigan: http://www.umsolar.com/

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 30,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Pasadena, California, the company reported sales from continuing operations of $6 billion in 2012.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.com. Join the Avery Dennison conversation at www.facebook.com/AveryDennisonGraphics, follow us @AveryGraphics on Twitter and stay up to date by subscribing to AveryWorks, a monthly e-newsletter.

Certain third party trademarks and trade names used herein are the property of their respective owners.

Avery Dennison Graphics Solutions
Joel Ross, 440-534-4851
joel.ross@averydennison.com
or
Topic Design Group
Cheryl Besl, 513-744-0908
cbesl@topicdesign.com

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