Popeyes® Brings Back Delicious Duo, Zatarain’s Butterfly Shrimp

Wed Jun 26, 2013 3:00pm EDT

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Popeyes® Brings Back Delicious Duo, Zatarain’s Butterfly Shrimp

Popeyes® Louisiana Kitchen, a division of AFC Enterprises, Inc. (NASDAQ: AFCE), is bringing back Popeyes Zatarain’s Butterfly Shrimp, a delicious celebration of two iconic New Orleans brands that includes eight succulent shrimp, Cajun fries, biscuit and Lemon Garlic Dipping Sauce for only $4.99 available through July 28.

The combination of Popeyes Butterfly Shrimp and Zatarain’s seasoning and signature cornmeal breading provides the true taste of New Orleans. The perfect complement is Popeyes signature Lemon Garlic Dipping Sauce – a zesty lemon garlic sauce that includes parsley and red pepper flakes for a tangy touch.

Tweet Your Way to Mardi Gras!

Building on last year’s Zatarain’s Butterfly Shrimp success, Popeyes and Zatarain’s decided to jazz it up a bit by launching a “Tweet Your Way to Mardi Gras” sweepstakes on Twitter. The brands will partner to engage users on Twitter with a variety of Vine videos featuring Zatarain’s Butterfly Shrimp. Anyone following @popeyeschicken AND @myzatarains on Twitter who tweet or re-tweet using #ZatsAtPopeyes between June 24 and July 28 will be entered for a chance to win Popeyes/Zatarain’s weekly prize packs and the grand prize of a trip to Mardi Gras in 2014 !

“Partnering with Zatarain’s again was the perfect way to celebrate the fun and flavor of our home city and there is nothing better than enjoying the spirit of these two iconic brands in New Orleans at the biggest party of the year: Mardi Gras,” said Vice President of Marketing Hector Munoz. “So we decided to deliver that one of a kind experience via a Twitter-based sweepstakes for a chance to win a trip to Mardi Gras 2014.”

Popeyes and Zatarain’s shared passion for their unique Louisiana heritage has brought more than 150 years of New Orleans flavor to the world; and Popeyes Zatarain’s Butterfly Shrimp is the most authentic New Orleans shrimp dish you’ll find outside of The Big Easy.

“Zatarain's is an authority on the authentic taste and vibrant spirit of New Orleans," said Michael Morse, General Manager of Zatarain’s. “This partnership with Popeyes is a natural fit to help people across the country enjoy the big flavors of The Big Easy. Incorporating a Twitter sweepstakes with a unique New Orleans experience adds to this year’s promotion excitement.”

Try Popeyes Zatarain’s Butterfly Shrimp at participating Popeyes nationwide; prices may vary. Visit www.Popeyes.com to search for a restaurant near you to take advantage of this incredible limited time only offer.

About Popeyes® Louisiana Kitchen

Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world’s second largest quick-service chicken concept based on the number of units. As of April 21, 2013, Popeyes had 2,119 restaurants operating in the United States, Puerto Rico, Guam, the Cayman Islands and 28 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.

About Zatarain’s

Since 1889, Zatarain's has been the authority on the fun and flavor of New Orleans. From its humble beginnings producing root beer extract, the company has grown to make more than 200 food products from Rice Dinner Mixes, Frozen Entrees, Pasta Dinner Mixes, Breadings, Seasonings and Spices to Seafood Boils, Creole Mustard and other products based on authentic New Orleans–Style recipes and seafood preparation. Now, people around the world recognize that to capture the true flavor of New Orleans cuisine, you have to "Jazz It Up with Zatarain's." For information, recipes and Zatarain’s online store, visit www.zatarains.com.

For Popeyes® Louisiana Kitchen
Coltrin & Associates
Jennifer Webb, 212-221-1616
Jennifer_Webb@Coltrin.com
or
For Zatarain’s®
Peter Mayer Advertising
Katherine LeBlanc, 504-352-6079
leblanck@peteramayer.com

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