Pernod Ricard USA Announces Reorganization and Expansion of Its Spirits Marketing Team

Mon Jul 1, 2013 10:41am EDT

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Pernod Ricard USA Announces Reorganization and Expansion of Its Spirits Marketing Team

Team to Be Led by Pierre Berard, Former Director, Marketing for Pernod Ricard China

In a move aimed at establishing recognized leadership among fast-moving consumer goods companies, Pernod Ricard USA, the premium spirits and wine company in the U.S., has announced a reorganization and expansion of its Spirits Marketing team, effective July 1, 2013.

The revamped group is designed to further enhance the existing momentum behind the company’s key spirits brands, while capitalizing on such key growth drivers as innovation, multicultural marketing and digital media. The team will be led by Pierre Berard, who joins Pernod Ricard USA from Pernod Ricard China, where he served as Director, Marketing. Berard achieved excellent results in that role through strategic brand leadership, value creation, and the delivery of insightful, emotionally engaging ideas that converted consumers into brand advocates.

Bryan Fry, President and CEO, Pernod Ricard USA, said the expanded Marketing team “will reinforce our two greatest assets, our brands and people, by ensuring that we have the right resources, organized in the right way, to continue to build outstanding, desirable, premium spirits brands and achieve our strong growth objectives.”

Berard said he is confident that the enhanced team – which will include new appointees from both inside and outside the company and industry – will position Pernod Ricard USA for continued good performance. “Our success is based not only on our exceptional portfolio of leading premium brands, but also on the leadership ambition shared by our passionate, creative and diverse team,” Berard said. “When you add in the quality of our leaders, and Pernod Ricard’s strong reputation for demonstrating our values – entrepreneurship, mutual trust and a strong sense of ethics – in everything we do, it’s clear that our expanded Marketing organization will be a great place to work.” Job applicants who want more details about the new Marketing roles are encouraged to visit the company’s website,


Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).

The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit:

Pernod Ricard USA
Marissa Frisina, 212-372-5283

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