Snapple Issues Press Release About Nothing

Mon Jul 1, 2013 10:30am EDT

* Reuters is not responsible for the content in this press release.

Snapple Issues Press Release About Nothing

Brand Researches, Plans, Ultimately Comes Up With Nothing

Today, Snapple has Nothing to say. Why? Because Nothing is important. Nothing is universal. Nothing is great.

Nothing is the answer when you ask your teenager what he did at school today. It’s what’s left over on your plate after your favorite birthday meal and what’s left to talk about after catching up with your best friend. It’s what remains on your to-do list on a Friday afternoon—and then it’s your Saturday plans. Some celebrities are famous for it. Some TV shows last a decade talking about it. And now, Snapple wants America to celebrate it.

“What’s more extraordinary than Snapple? Nothing comes to mind,” said Dave Fleming, director of marketing for Snapple. “Over the years, we’ve heard from thousands of Snapple fans about what makes them stand out from the crowd. This summer, we want our fans to celebrate what brings us all together—Nothing.”

Many great minds, including the one writing this press release, have attempted to make sense of Nothing. We’ve searched for its meaning, fantasized about it, and analyzed it to its core. Is there something behind Nothing? And if there is, would Nothing still exist?

Starting today, Snapple fans can get a whole lotta Nothing. Grab a 16 oz. Snapple bottle that is clearly marked “Win Nothing Instantly” (we wouldn’t want you to miss it) and look under the cap. Voila! If you are one of the lucky ones, you could win Nothing, such as, “No Bills,” “No Airfare,” “Better Than Nothing: Free Snapple,” and a host of other Nothings. As with any contest, you can find full contest rules, how to participate without a purchase and additional details on eligible products at Snapple.com. And while you’re reading, make sure to kick your feet up, because it’s all about Nothing.

“I have Nothing to add,” said Fleming of Snapple.

To learn more about how you can win absolutely Nothing, visit www.snapple.com/nothing.

About Snapple

Snapple is the leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in Greenwich Village, New York and is now available throughout the United States and 80 countries worldwide. Snapple prides itself on developing, producing and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% vitamin-fortified juices and water. Known for its down-to-earth approach to marketing, Snapple continues to delight fans across the world.

About Dr Pepper Snapple Group

Dr Pepper Snapple Group (NYSE: DPS) is the leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 11 of our 14 leading brands are No. 1 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit DrPepperSnapple.com. For our latest news and updates, follow us at Facebook.com/DrPepperSnapple or Twitter.com/DrPepperSnapple.

Dr Pepper Snapple Group
Chris Barnes, 972-673-5539
Director Corporate Communications
or
Brian Bell, 972-673-6688
Brand PR Specialist