Sprint tweaks pricing, promises life-time of unlimited data

NEW YORK, July 11 Thu Jul 11, 2013 3:30pm EDT

NEW YORK, July 11 (Reuters) - Sprint Corp on Thursday unveiled new pricing for its wireless service and offered its customers a guarantee of unlimited data services for as long as they keep their account with the No. 3 operator, in an effort to fight back against its bigger rivals Verizon Wireless and AT&T Inc.

The announcement came just a day after SoftBank Corp closed its $21.6 billion purchase of 78 percent of Sprint. Analysts have said they expected the deal to amp up competition in the U.S. wireless market.

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