Sprint tweaks pricing, promises life-time of unlimited data
NEW YORK, July 11
NEW YORK, July 11 (Reuters) - Sprint Corp on Thursday unveiled new pricing for its wireless service and offered its customers a guarantee of unlimited data services for as long as they keep their account with the No. 3 operator, in an effort to fight back against its bigger rivals Verizon Wireless and AT&T Inc.
The announcement came just a day after SoftBank Corp closed its $21.6 billion purchase of 78 percent of Sprint. Analysts have said they expected the deal to amp up competition in the U.S. wireless market.