Apple in talks to buy Israel's PrimeSense: report

TEL AVIV Tue Jul 16, 2013 6:33am EDT

People walk past the Apple logo near an Apple Store at a shopping area in central Beijing February 19, 2013. To match CHINAMOBILE-IPHONE/

Credit: Reuters

TEL AVIV (Reuters) - Apple is in early negotiations to buy Israel-based PrimeSense, a developer of chips that enable three-dimensional machine vision, for $280 million, the Calcalist new website said on Tuesday.

A delegation of Apple engineering executives visited PrimeSense in early July, Calcalist said.

Officials at PrimeSense were not immediately available for comment.

PrimeSense has raised $85 million from Israel and U.S. venture capital funds, Calcalist noted.

PrimeSense's sensing technology, which gives digital devices the ability to observe a scene in three dimensions, was used to help power Microsoft's Xbox Kinect.

(Reporting by Tova Cohen)

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