Fox loses appeal over Dish "Hopper" feature

July 24 Wed Jul 24, 2013 11:30am EDT

July 24 (Reuters) - A federal appeals court on Wednesday rejected Twenty-First Century Fox Inc's effort to stop Dish Network Corp from selling its "Hopper" commercial-skipping device.

The 9th U.S. Circuit Court of Appeals said a lower court did not abuse its discretion in holding that Fox did not deserve a preliminary injunction because it had failed to demonstrate a likelihood of success on its copyright infringement and breach of contract claims.

Dish's device has been controversial because of its "AutoHop" feature, which lets subscribers skip over commercials on recorded programs.

Networks have worried that allowing the feature could reduce their revenue from advertisers who believe that subscribers might fast-forward over their commercials.

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Comments (2)
Vinstor wrote:
Do they honestly believe that we don’t already skip the commercials? Although I must admit that we often let them play muted and use the time to grab another drink and snack from the kitchen or go to the restroom. In any event, I hardly ever watch the commercials unless they’re entertaining in their own right.

Jul 25, 2013 9:26am EDT  --  Report as abuse
ichupichu wrote:
They will just find another way to force commercials down our throats. Popups will dominated the screen while we watch. If you think it is bad now, just wait until they dominate the screen with product placements or outright ads like the Subway ones in Chuck. It was the reason I stopped watching that show. You can skip all the commercials you want but it won’t matter in the long run.

Jul 30, 2013 6:43pm EDT  --  Report as abuse
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