European Travel Commission and Orbitz Launch Exclusive Marketing Partnership
MyPassport2Europe campaign offers participants the chance to win a dream vacation to Europe
CHICAGO, August 1, 2013 - Orbitz Worldwide (NYSE: OWW), a leading online travel company with a portfolio of consumer brands that includes ebookers (www.ebookers.com), Orbitz (www.orbitz.com), CheapTickets (www.cheaptickets.com) and HotelClub (www.hotelclub.com), has partnered with the European Travel Commission (ETC) to promote North American travel to Europe through the launch of a social media campaign, "MyPassport2Europe," and an advertising match agreement open to all 33 ETC member countries. "MyPassport2Europe" launches today and runs through August 31, offering participants the opportunity to win a two-week dream vacation to Europe, including flight and accommodation prizes for two that will be provided by Orbitz.com, the exclusive OTA partner for this marketing initiative.
In support of the "Destination Europe 2020" initiative, a long-term strategy to strengthen the image of European tourism, "MyPassport2Europe" is designed to foster direct engagement with consumers during the trip planning stage and position Europe as a premier destination for every kind of traveler. As promoted through ETC social media channels including Facebook, Twitter and Pinterest as well as a standalone website at www.mypassport2europe.com, contest participants will be asked to answer trivia questions about all 36 European countries. Orbitz.com will provide the winners with round trip air travel for two and accommodations for two weeks in a European destination of their choice.
The partnership between ETC and Orbitz also calls for a significant advertising component whereby Orbitz will offer ETC members a dollar-for-dollar match that will double the value of any branding, production or lead generation marketing efforts across all Orbitz Worldwide consumer sites, including Orbitz (www.orbitz.com), CheapTickets (www.cheaptickets.com), ebookers (www.ebookers.com) and HotelClub (www.hotelclub.com). The match program can be applied to any of Orbitz Worldwide's digital media solutions to reach qualified travelers, including email marketing, retargeting, digital advertising, lead generation, sponsored promotions, co-op campaigns and social media.
"Orbitz has proven to be a hands-on, full-service media partner that leverages a broad spectrum of solutions to bring our message to the right consumer at the right time," said Eduardo Santander, executive director of European Travel Commission. "'MyPassport2Europe' is an entertaining way to engage with ETC members, and the match program will significantly broaden our members' reach to North American travelers who are excited to experience the wonders of European travel."
As part of the agreement, a representative from Orbitz will speak at various ETC e-marketing events that will illustrate the importance of e-marketing as a medium to improve communication with target markets. Event participants will learn how destinations can strategically incorporate e-marketing into their operation and take full advantage of the opportunities it offers to more effectively compete in the global market.
"Orbitz is perfectly positioned to support the ETC's goal of driving North American travel to Europe," said Josh Winkler, vice president of partner marketing for Orbitz Worldwide. "We have a proven track record of implementing creative initiatives that inspire travelers and drive bookings to a wide range of global destinations, and we look forward to improving upon that success through this partnership with ETC."
About Orbitz Worldwide
Orbitz Worldwide (NYSE: OWW) is a leading global online travel company that uses innovative technology to enable leisure and business travelers to search for, plan and book a broad range of travel products and services including airline tickets, hotels, car rentals, cruises, and vacation packages. Orbitz Worldwide owns a portfolio of consumer brands that includes Orbitz (www.orbitz.com), CheapTickets (www.cheaptickets.com), ebookers (www.ebookers.com) and HotelClub (www.hotelclub.com). Also within the Orbitz Worldwide family, Orbitz Partner Network (www.orbitz.com/OPN) delivers private label travel solutions to a broad range of partners including many of the world's largest airlines, and Orbitz for Business (www.orbitzforbusiness.com) delivers managed travel solutions for corporations.
Orbitz Worldwide uses its Investor Relations website to make information available to its investors and the public at investors.orbitz.com. The public can sign up to receive email alerts whenever the company posts new information to the website.
Orbitz.com is a leading online travel company that enables travelers to search for and book an array of travel products and services, including flights, hotels, car rentals, cruises, and vacation packages. Since launching its website in June 2001, Orbitz.com has become one of the largest online travel sites in the world and has led the industry with innovations including the Orbitz Matrix Display and Orbitz Price Assurance. The Matrix Display revolutionized the way the travel industry displayed fares and makes it quick and easy for consumers to compare flights, rental cars and vacation packages. Orbitz.com also offers "Insider Steals," a weekly, members-only flash sale that provides exclusive deals for handpicked hotels in top destinations around the world as well as "Mobile Steals," exclusive hotel deals of up to 50% off in the most popular destinations around the world, available to mobile consumers via m.orbitz.com and the full suite of Orbitz mobile apps. On Orbitz.com consumers can search a broad range of suppliers worldwide. Orbitz.com is owned by Orbitz Worldwide (NYSE: OWW). Stay connected to Orbitz.com with sale alerts, exclusive promotions and engaging conversations by following Orbitz on Facebook, Twitter and the Orbitz Travel Blog.
About European Travel Commission
The European Travel Commission is an association of National Tourism Organisations (NTOs). It has been created in 1948 to promote Europe as a tourism destination to the long-haul markets outside Europe, originally in the USA and later in Canada, Latin America and Asia. It currently has 33 member NTOs, including 9 from outside the European Union. ETC is an independent body which is financed entirely by annual membership contributions and partnership funding.
SOURCE: Orbitz Worldwide
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European Travel Commission
+32/2 548 90 00
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Source: Orbitz Worldwide Inc. – PR via Thomson Reuters ONE
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