LIN Mobile Unveils Premium Mobile Marketing Solution

Wed Aug 21, 2013 3:05am EDT

* Reuters is not responsible for the content in this press release.

NEW YORK, N.Y., Aug. 21, 2013 (GLOBE NEWSWIRE) -- via PRWEB - LIN Mobile, an exclusive provider of targeted and scalable mobile marketing solutions for local and national advertisers, unveiled its new suite of end-to-end premium mobile marketing products during MediaPost's Mobile Insider Summit in Lake Tahoe, CA.

LIN ONE is one of the first truly responsive mobile ad units to reach the marketplace that ensures seamless mobile integration between operating systems, screen sizes and publisher configurations to deliver an optimum user experience and monetization on every device. LIN ONE utilizes LIN Media's SynergyMAP, which is a proprietary web-based platform that handles every step in the campaign process from insertion orders to delivering real-time insights and actionable analytics throughout the campaign.

Kevin Wassong, CEO of LIN Mobile, announced the product's launch today during his feature presentation entitled "The Naked Truth about Mobile", which addressed the industry's need for more trust, simplicity, and scale in mobile advertising.

"LIN Mobile's suite of best-in-class mobile marketing solutions was developed in response to the challenges that mobile marketers face today, including inventory, creative, optimization and appropriate monetization," said Wassong. "LIN ONE and SynergyMAP enable brands to truly become "mobile-first"; engaging consumers on the devices they use most frequently, with the intelligence required to effectively deliver unified brand messaging across screens."

Leveraging the rich capabilities of HTML5, LIN ONE transitions seamlessly between operating systems and placement sizes to deliver an optimal user experience on every publication and every device. LIN ONE allows advertisers to launch integrated campaigns instantly, with a singular creative build and uninterrupted audience engagement to its target audience.

SynergyMAP was developed in response to the industry's need for scalable premium mobile inventory, precise measurement and real-time metrics and actionable insights to drive campaign performance and provide marketers the ability to cultivate user response faster than ever before. Based on each campaign's unique marketing goal, the technology maps scalable premium mobile inventory within contextually relevant content, providing unparalleled campaign precision, monetization and brand safety, fully managed and optimized through the SynergyMAP dashboard.

"Responsive design is the natural evolution of the Web, as it allows advertisers to speak natively in the language of consumers specific to the devices they use," said Wassong. "LIN ONE and SynergyMAP have innovative and diversified technology capabilities that are based on emerging trends and feedback from the marketplace. This new suite of products allows us to provide our clients and partners the most effective mobile marketing solutions that drive results."

About LIN Mobile

LIN Mobile, a LIN Media company, provides agencies and brands with powerful mobile solutions for reaching consumers nationwide. From platform technology to creative performance and analytics, LIN Mobile focuses on quality content, consumer feedback, and contextual targetability so advertisers can further reach their target markets. LIN Mobile aims to utilize LIN Media's expansive reach and strategic partnerships with leading media brands to create a comprehensive platform for mobile marketing that is national in scope, hyper-local, driven by data, and infinitely scalable.

LIN Mobile, LLC is based in New York, NY.

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CONTACT: LIN Mobile
         Jason Gibson
         Jason.Gibson@lin-mobile.com
         +1 (512) 380-4458
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