Brunswick Corporation : Innovative New Concept, Brunswick's, Catalyzes Change in Bowling Industry

Wed Aug 21, 2013 10:11am EDT

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Upscale, adult-focused bowling and entertainment center,
with in-house Tavern '45 restaurant, appeals to a new generation of bowlers

BUFFALO GROVE, Ill., Aug. 21, 2013 - Brunswick Corporation's successful new concept, Brunswick's, has changed guest perceptions of a typical bowling experience. As a leader in the bowling industry, Brunswick Corporation has created a unique combination of active entertainment and distinctive cuisine that provides guests with a superior experience. Two recently opened Brunswick's locations in the Atlanta suburbs of Marietta and Peachtree Corners will be joined by a third this fall in Buffalo Grove, Ill., outside of Chicago. The new Brunswick's centers are complemented by elevated American pub fare from in-house restaurant Tavern '45, local and craft beers and superior service. The lively atmosphere encourages guests to connect with friends in an active, welcoming environment.

"The last significant evolution of the bowling industry was 20 years ago when Brunswick Corporation invented the Cosmic Bowling® experience. Now, a new generation of leisure bowlers who want a total entertainment experience is developing; Brunswick's has embraced these changes by offering a comfortable place to connect with each other in an authentic way and serving an approachable tavern menu," said Brunswick Bowling President Jim Fox.

Bowling has become the most popular participatory sport for American adults, with more than 70 million Americans reported bowling at least once in the past year. Additionally, the number of social bowlers has increased and outpaced league bowlers. The warm, engaging setting at Brunswick's, and the shareable cuisine from Tavern '45, embrace this growing group of bowlers who want to connect actively with friends and colleagues.

Tavern '45, represents the mixture of quality, innovation and fun that Brunswick Corporation founder, John Brunswick envisioned when he began the Company in 1845. The menu offers fresh and inventive dishes, many designed to share, along with craft beer and cocktails. Quality ingredients at Tavern '45 and a comfortable atmosphere make Brunswick's a true destination for upscale bowling and house-made fare with a twist.  

Between frames, guests can enjoy a variety of small plates perfect for sampling and sharing. Signature dishes include Vietnamese pork belly tacos, a sweet arugula salad and Jamaican jerk, Korean BBQ and classic wings. Specialty entrees include the juicy bacon cheddar burger, decadent fried chicken and bacon waffles and Thai red curry chicken pizza. Guests can also enjoy other elevated American pub fare such as Blue Moon battered fish and chips, pastrami Reuben panini and chopped cobb salad. The bar at Tavern '45 offers a selection of local and craft beers on tap, along with specialty cocktails such as the "moonshiner," with Midnight Moon cranberry moonshine, apricot brandy, fresh squeezed lemon juice and simple syrup topped with a splash of wheat beer.

Chipman Design Architecture and Prophet brand strategy consultants were commissioned by Brunswick to realize its vision for the next evolution in bowling. The design includes plush furnishings and mood lighting to create an enhanced ambiance. The Peachtree Corners location features an outdoor patio, as well as a lofted bar area situated in the middle of the lanes, offering a unique perspective of the action. Brunswick's showcases upgraded bowling equipment and a state-of-the-art scoring system, as well as a full-service shoe and ball fitting station. In addition, all locations include a state-of-the-art arcade featuring the latest interactive video and prize redemption games.

"Through innovative developments such as the Brunswick's concept, Brunswick Corporation will continue to be a leader in the bowling industry and provide superior experiences for guests," said Fox.

About Brunswick's
Owned and operated by Brunswick Corporation, Brunswick's is an upscale bowling and entertainment center offering guests a comfortable atmosphere for bowling and dining. Tavern '45, Brunswick's full-service restaurant, offers distinctive new American cuisine as well as several local craft beers and handcrafted cocktails. For more information, please visit www.brunswicks.com.

About Brunswick Bowling Centers
Brunswick Bowling Centers, a business within Brunswick Corporation, is one of the largest operators of full-service bowling and family entertainment centers in the world. Headquartered in Lake Forest, Ill., Brunswick Corporation (NYSE: BC) has been a leader in the recreation business for more than 165 years. For more information, visit www.BrunswickZone.com.

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PRESS CONTACT:
Molly McFerran / Emily Gober
The Reynolds Group, Inc.
312.623.1755
molly@thereynoldsgroupinc.com    
emily@thereynoldsgroupinc.com





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