Introducing New Advil® Film Coated Tablets – Designed to Stop Pain Before It Gets Worse

Mon Aug 26, 2013 9:00am EDT

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Introducing New Advil® Film Coated Tablets – Designed to Stop Pain Before It Gets Worse

With Unique Advil Ion Core™ Technology and a Breakthrough Ultra-Thin Coating, this New Advil® is Fast Acting - Designed to go to Work in Minutes

Pfizer Consumer Healthcare (NYSE: PFE), the maker of Advil®, announced today its latest innovation in pain relief - fast acting Advil® Film Coated tablets. This first-to-market formulation marks the debut of Advil Ion Core™ Technology in the United States. This new, fast-dissolving technology, along with a unique, specially formulated ultra-thin coating, is built for speed, going to work in minutes and stopping pain in its tracks before it gets worse.

Box image of 20-count box (tablets)

Box image of 20-count box (tablets)

When pain first strikes, people can’t afford to wait for relief. The new fast acting Advil® tablets feature a breakthrough, ultra-thin coating that dissolves quickly, exposing the new Advil Ion Core™ of ibuprofen sodium. Ibuprofen sodium is designed to dissolve fast and be absorbed into the body quickly thus providing fast pain relief when it’s needed most -- before it escalates and gets in the way of people’s lives. In fact, this new tablet provides the speed and power of a liquid filled capsule, in the more popular tablet form, and comes in a premium white box.

“Tough pain intensifies if not treated quickly,” said Brian Groves, U.S. Chief Marketing Officer at Pfizer Consumer Healthcare. “Our new, fast acting Advil® tablets are designed to stop pain in its tracks, before it gets worse and interferes with the busy lives of our more than 100 million Advil® consumers.”

For more than 25 years, millions of people have trusted Advil® for unsurpassed relief of their aches and pains. Advil® contains the powerful molecule ibuprofen, which is more effective and longer lasting on tough pain than Extra Strength Tylenol®.*

No other OTC pain reliever is proven to work faster or stronger1 than Advil®, and with the new, fast acting Advil® tablets with the unique Advil Ion Core™ Technology, consumers can continue to depend on Advil® to give them fast, effective relief for their tough pain.

New, fast acting Advil® film coated is now available to consumers in both tablet and caplet forms and is sold in 20-, 40-, and 80-count bottles in the premium white box at retailers nationwide.

For more information, visit www.advil.com.

*Brands are trademark of their respective owners

About Advil®

Advil® is the number-one selling over-the-counter pain reliever in the United States. Advil® provides relief from multiple aches and pains -- including headaches, backaches, muscle aches and minor arthritis pains. The Advil® line of products also includes Children’s Advil®, Advil® PM, Advil® Cold & Sinus, Advil® Allergy Sinus, and Advil® Congestion Relief. Use as directed.

Pfizer Inc.: Working together for a healthier world™

At Pfizer, we apply science and our global resources to bring therapies to people that extend and significantly improve their lives. We strive to set the standard for quality, safety and value in the discovery, development and manufacture of health care products. Our global portfolio includes medicines and vaccines as well as many of the world's best-known consumer health care products. Every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. Consistent with our responsibility as one of the world's premier innovative biopharmaceutical companies, we collaborate with health care providers, governments and local communities to support and expand access to reliable, affordable health care around the world. For more than 150 years, Pfizer has worked to make a difference for all who rely on us. To learn more, please visit us at www.pfizer.com.

This press release has an accompanying Smart Marketing Page providing further details about the organization, products and services introduced above. You can access the Smart Marketing Page via the following link: http://smp.newshq.businesswire.com/pages/new-advil-film-coated-tablets.

1 Among OTC pain relievers

Pfizer
MacKay Jimeson, 212-733-2324