UPDATE 2-Loan firm Wonga's CEO dismisses criticism as profit jumps
* Anglican Church wants to drive Wonga out of the market
* Wonga founder says lending is responsible and transparent
* Wonga net profit 62.5 mln stg, up 36 percent
* Wonga lent 1.2 bln stg in 2012, up 68 percent (Recasts, adds details, quotes from results presentation)
By Clare Hutchison and Matt Scuffham
LONDON, Sept 3 (Reuters) - Wonga's chief executive said he doubted the Anglican Church would be able to put his company out of business as the loan provider - which charges an annual interest rate of 5,853 percent - posted a 36 percent jump in full year profit.
Archbishop of Canterbury Justin Welby said in July that Wonga took advantage of poor households struggling to get by in austerity conditions, and pledged to drive the "morally wrong" company out of existence by launching the church's own not-for-profit credit unions as an alternative for Wonga's customers.
On Tuesday Errol Damelin, chief executive and founder of Wonga, described the challenge as "complimentary" and said he doubted it would have an impact on Wonga's business.
"In the UK on the consumer side, we reject about two thirds of applicants we get. The market that the Church would be looking at, we think, is mostly the market for people who don't get accepted for Wonga loans," Damelin said.
"One hasn't seen digital organisations anywhere else in the world being competed out by people who don't make it their core business," he added.
Wonga reported net profit after tax of 62.5 million pounds ($97.3 million) in 2012, benefiting from a surge in applications. The market for so-called payday loans has grown rapidly in Britain and countries like the United States as benefit cuts squeeze poor households' budgets and banks cut back on credit in the aftermath of the 2008 financial crisis.
Wonga offers loans of up to 1,000 pounds. In 2012, it provided 4 million loans and lent 1.2 billion pounds, up 68 percent on the year before. Revenue rose by 67 percent to 309 million pounds.
Criticism of payday firms has grown, with politicians and poverty-focused charities concerned that the high interest rates the firms charge only get poor households into more trouble.
Damelin, who earns a salary of 757,000 pounds according to figures released on Tuesday, said Wonga provided small, short-term loans in a "transparent, flexible and responsible way."
"It's very unlikely that a 400 pound loan or a 200 pound loan is what gets somebody into a financial mess," he said.
He welcomed plans for tighter regulation of the industry, even though it may prove costly for the loan providers and said there should be a wider review of short-term credit including bank overdrafts and store and credit cards.
"We need to be mindful with regulation... but clearly there's a lot that's wrong in how the other parts of the industry operate and I think being able to distinguish between good and bad operators would be a really useful thing for customers," he said.
Britain's consumer watchdog, the Office of Fair Trading, ordered a review into payday lenders after finding deep-rooted problems in the way the industry treats consumers. The Competition Commission will conduct the review and lawmakers have called for a cap to be set on the amount of interest charged.
($1 = 0.6425 British pounds) (Editing by Sophie Walker)