Whisper App User Engagement Jumps 140% with TigerText’s In-App Messaging

Fri Sep 6, 2013 10:15am EDT

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Whisper App User Engagement Jumps 140% with TigerText’s In-App Messaging

Anonymous confession app, Whisper increases user engagement and improves retention by 50% after integrating TigerText’s secure messaging API, TigerConnect

TigerText, the leader in secure, real-time messaging for the enterprise, today announced popular anonymous confession app, Whisper saw a tremendous lift – 140% – in user engagement after integrating messaging functionality into their consumer confession app via TigerText’s secure API, TigerConnect. Whisper has also seen its user growth accelerate and realized a 50% improvement in retention since integrating TigerText.

“Messaging has become the number one form of communication amongst our target demographic – 18 to 24-year-olds – so having a solution that worked seamlessly within our app was critical to our success,” said Michael Heyward, Whisper CEO. “Without deploying TigerConnect for our in-app messaging solution, we would not be able to grow at the pace we have.”

Heyward, a millennial and avid text messenger, realized that the key to creating a more social environment on Whisper would be to provide a way for users to privately message one another from within the app. He was looking for a messaging solution that would be simple, intuitive to use, and more importantly, keep its users’ information anonymous.

Whisper turned to TigerText because of the company’s reputation as the leader in the secure messaging space, and the robustness of its in-app messaging platform and API, TigerConnect. A dev-ready API, TigerConnect allows developers to harness the power of TigerText’s platform to communicate with customers, partners and other parties in a safe and secure manner.

Since integrating TigerText, Whisper has experienced dramatic growth. In the six months since adding in-app messaging, messages sent in the Whisper app have grown from zero to more than 80 million messages a month, and continues to grow at an exponential rate.

Post integration with TigerText, Whisper has seen the following results:

Increased User Engagement

  • Page-Views: Increased from 250 million per month to more than 2.5 billion per month
  • Time Spent in App: 140% increase
  • After integrating with TigerConnect, users on average open the app 20% more often per day.

Customer Retention

  • 50% increase in user retention; Retention jumped to more than 90% in 3 months.

“We’re thrilled to see Whisper’s increase in user engagement and even more thrilled that Whisper users are embracing the ability to securely and anonymously message one another within the app,” said Sumeet Bhatia, TigerText’s Chief Technology Officer. “For Whisper and many other applications, TigerConnect is one of the most viable and secure messaging options for customer communication as it requires minimal developmental resources to implement and is a market-ready SDK for both iOS and Android.”

To learn more about how TigerConnect has helped amplify the Whisper business model, download the case study at http://www.tigertext.com/whisper-boosts-in-app-engagement/.

About TigerText

TigerText is the leader in secure, real-time messaging for health care, enterprises, and individuals. TigerText allows healthcare providers and businesses to create a private and secure mobile messaging network with their own smartphone. More than 2,000 facilities have adopted TigerText, including leading organizations like Adventist Health, the University of Kentucky HealthCare, and Scottsdale Health Partners, which rely on TigerText to comply with industry standards and replace unsecured SMS text messaging that leaves protected health and other confidential information at risk. TigerText’s speed, compatibility, and ease of use accelerate workflows and improve employee satisfaction. For more information visit: www.tigertext.com or https://www.facebook.com/TigerText or twitter.com/tigertext.

About Whisper

Whisper is a free iOS and Android app that lets you share secrets anonymously and connect to people around you through shared experiences. The app was launched in the summer of 2012 in Los Angeles, CA, and has since grown at an exponential rate, especially on college campuses. Whisper has been featured in Forbes, USA Today, Washington Post, Huffington Post and more. Whisper's authentic community now has millions of users and over 2.5 billion page views a month.

TigerText
Kristin Tinsley
PR Manager
T: 310-401-1820 Ext. 316
Kristin@tigertext.com

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