Media Advisory: Neolane is Now Adobe Campaign, Joins Adobe Marketing Cloud Solutions

Wed Sep 11, 2013 2:07pm EDT

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Media Advisory: Neolane is Now Adobe Campaign, Joins Adobe Marketing Cloud Solutions

Adobe (NASDAQ:ADBE):

WHAT:

Over the last two months Adobe has been hard at work integrating the former Neolane operations, product, and customer base into the Adobe Digital Marketing business. Today, we are happy to announce the official launch of the sixth solution in the Adobe Marketing Cloud – Adobe Campaign.

As part of the Adobe Marketing Cloud, Adobe Campaign joins the other five solutions – Analytics, Target, Social, Experience Manager, and Media Optimizer - in redefining marketing in a world of digital primacy.

Adobe Campaign is a world-class, cross channel campaign management solution that powers marketers as they harness the intelligence of an integrated customer profile to build meaningful relationships with their customers, deliver relevant offers and messages, and orchestrate great experiences – in real-time; all through an open and flexible architecture.

WHO:

  • Adobe executive Suresh Vittal, vice president of strategy for Adobe Campaign, Digital Marketing, Adobe, outlines the new branding and gives a sneak peak at what’s to come over the next several months. Read his full blog here: http://blogs.adobe.com/digitalmarketing/?p=17857
  • Follow Suresh on Twitter, @sureshvittal

WHEN: September 11, 2013

WHERE: Adobe Digital Marketing Symposium, San Francisco

WHY: Only Adobe offers the most comprehensive set of solutions that ensures marketers have everything they need in one place. With the incorporation of Adobe Campaign into the Adobe Marketing Cloud, we are helping our customers achieve greater value from their marketing investments, bringing cross-channel campaign management capabilities to the industry’s most robust marketing solution, and providing brands with the complete digital marketing solution they have been looking for to deliver extraordinary customer experiences.

For more information:

Adobe
Melissa Lane, 617-216-5936
Communications Manager
melane@adobe.com