Nielsen wins U.S. approval for Arbitron deal, with conditions

WASHINGTON, Sept 20 Fri Sep 20, 2013 6:01pm EDT

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WASHINGTON, Sept 20 (Reuters) - Television ratings giant Nielsen Holdings NV won U.S. antitrust approval on Friday to buy Arbitron Inc, a company which dominates radio ratings measurement.

The Federal Trade Commission said in a statement late on Friday that Nielsen had agreed to sell and license some assets related to Arbitron's cross-platform audience measurement services.

The cross-platform services tell advertisers in a holistic way what customers watch on television, listen to on the radio, look at online and see on their mobile devices.

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