Nielsen wins U.S. approval for Arbitron deal, with conditions
WASHINGTON, Sept 20
WASHINGTON, Sept 20 (Reuters) - Television ratings giant Nielsen Holdings NV won U.S. antitrust approval on Friday to buy Arbitron Inc, a company which dominates radio ratings measurement.
The Federal Trade Commission said in a statement late on Friday that Nielsen had agreed to sell and license some assets related to Arbitron's cross-platform audience measurement services.
The cross-platform services tell advertisers in a holistic way what customers watch on television, listen to on the radio, look at online and see on their mobile devices.