QVC Bets On bethenny!
QVC Bets On bethenny!
Leading Multimedia Retailer and Bethenny Frankel Join Forces for the Debut Season of "bethenny"
WEST CHESTER, Pa., Sept. 23, 2013
WEST CHESTER, Pa., Sept. 23, 2013 /PRNewswire/ -- Home to some of the most successful entrepreneurs today, QVC has announced that it is teaming up with self-made businesswoman and mother Bethenny Frankel for the inaugural season of her nationally syndicated talk show "bethenny." Frankel, who brings her uniquely honest, unfiltered and playful perspective to daytime television on "bethenny," will feature QVC hosts in several episodes. As respected authorities on a variety of lifestyle topics, QVC's relatable personalities will offer tips and advice on the themes that interest women most: cooking, home decor, beauty and style trends and more.
"Bethenny's values, sense of entrepreneurialism and her desire to empower women mirror QVC's core principles," said Karen Fonner, vice president of content marketing for QVC. "Her new show is the perfect vehicle for us to gain exposure outside our network in a fun and inspirational fashion."
QVC's first "bethenny" appearance will feature David Venable, host of "In the Kitchen with David®" and cookbook author. Venable will offer simple, useful cooking tips in a segment titled "David to the Rescue," which is scheduled to air Tuesday, September 24. Additional segments featuring Venable and QVC Host Lisa Robertson will follow throughout the season. QVC, the leading video and ecommerce retailer, is promoting Frankel's new show and the host appearances on its own web site at www.qvc.com/bethenny.
To find out when "bethenny" airs in your city, please visit www.bethenny.com.
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ:LINTA), is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 250 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. West Chester, Pa.-based QVC has shipped more than a billion packages in its 26-year history and the company's website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
"bethenny" tapes in front of a live studio audience at CBS Broadcast Center in New York City. Frankel, Ellen DeGeneres, Terence Noonan and Meghan Schaefer Spielberg serve as Executive Producers. Emmy® Award-winning producers, Mary Connelly, Ed Glavin and Andy Lassner, Executive Producers of "The Ellen DeGeneres Show," serve as Consulting Executive Producers of the show, after having served as Executive Producers of the successful six-week test of "bethenny" this past summer. "bethenny" is produced by Telepictures Productions, an industry-leading and Emmy® Award-winning producer of syndicated programming, and A Very Good Production, Ellen DeGeneres' production company. The series is distributed by Warner Bros. Domestic Television Distribution, one of the leading distributors of first-run and off-network programming.
SOURCE QVC, Inc.