Samsung Electronics to launch smartphone with curved display in October

SEOUL Tue Sep 24, 2013 10:53pm EDT

The logo of Samsung Electronics is seen at the company's headquarters in Seoul July 6, 2012. REUTERS/Lee Jae-Won

The logo of Samsung Electronics is seen at the company's headquarters in Seoul July 6, 2012.

Credit: Reuters/Lee Jae-Won

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SEOUL (Reuters) - Samsung Electronics Co Ltd said it will introduce a smartphone with a curved display in October, as the world's top handset maker seeks to set the pace of hardware innovation and maintain its supremacy in a fiercely competitive business.

Curved displays are an early stage in screen evolution which is shifting to bendable or foldable designs, eventually allowing mobile and wearable gadgets to take on new forms that could radically change the high-end smartphone market.

"We plan to introduce a smartphone with a curved display in South Korea in October," Samsung's mobile business head of strategic marketing D.J. Lee said on Wednesday at an event launching the Galaxy Note 3 smartphone in Seoul.

In January Samsung, which has taken over from Apple Inc as the global smartphone leader, showed off prototype products with a flexible screen and a display that extends from the side of a device.

But technology firms have yet to figure out how to mass produce the parts cheaply and come up with display panels that can be as thin as a sheet and highly heat resistant.

Curved display is already commercially available in large-screen televisions. Samsung and its home rival LG Electronics Inc had started selling curved OLED TV sets this year priced at about $9,000.

(Reporting by Miyoung Kim; Editing by Stephen Coates)

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Comments (1)
Huh? The Samsung Galaxy Nexus has a curved screen. Or at least curved glass over the screen. It bends about a quarter of the way from the bottom. They needed more room for something in the electronics there. And it conforms better to the surface in the pocket I put it in. So…this isn’t necessarily an all-new thing they’re announcing here.

Sep 26, 2013 12:24pm EDT  --  Report as abuse
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