Boris Johnson Endorses London’s Inaugural Festival of Marketing

Thu Sep 26, 2013 3:10am EDT

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Boris Johnson Endorses London’s Inaugural Festival of Marketing

Thousands of senior marketing and creative professionals will gather to hear from world-class speakers.

More than 20 events will take place during the week of 7 October, all in the square mile around Tower Bridge.

Press passes are now available for journalists.

Econsultancy today announces the final speaker line-up for the world’s first Festival of Marketing and the participation of more than 5,000 marketers in the week-long event.

Mayor of London Boris Johnson said: “Marketers make a significant contribution to the city’s economy and it's great that London is hosting the first Festival of Marketing. This is the perfect opportunity for our world leading creative and digital sectors to come together at what looks set to be a prestigious gathering of industry experts.”

The Festival is the first of its kind anywhere in the world.

Econsultancy COO Charlie Salter explains the rationale behind the launch of the Festival of Marketing: “Music, digital and film have SXSW in the US. The advertising industry has Cannes Lions in France. But the UK's hugely successful marketing, digital, creative and media industries need their own stage.

“The Festival gives our industry the platform to showcase the UK’s best work, talent, technology and marketing prowess in an era of marketing driven by customer experience.”

The event will explore the changes and opportunities inherent in modern marketing, while covering the tactical and strategic challenges faced by marketers and creative professionals.

The content programme offers the insights of marketing innovators from organisations such as the BBC, LEGO, Channel 4, Virgin, the UK Government Digital Service, Transport for London, O2, Vodafone, Ford, Yo Sushi, American Express, AutoTrader, RBS, Mothercare, Whitbread, B&Q, Expedia, Dell, IBM and British Gas.

Mothercare Head of Loyalty and CRM Ryan Davis, who is speaking at the Festival, said: “There are many different departments, touchpoints, systems, procedures, and political agendas in a business, and the customer doesn’t care about any of them. All they see is the customer experience.”

Another speaker, Channel 4’s Dan Brooke, believes that marketers “must open their eyes to the rewards of taking risks”.

The marketing and creative industries are in the ascendancy and are helping to drive economic growth. Yet marketing is undergoing a revolution of sorts, and many companies are still challenged with adapting to consumer demands and changing habits, such as the growth of mobile and social platforms.

The need for such an event was highlighted in recent research conducted by Econsultancy, which found that:

  • 68% of marketers strongly agree that “marketers should sit at the board table and help set strategy”
  • 66% strongly agree that “marketing is becoming increasingly technology driven”
  • 69% strongly agree that “improving the customer experience must be the relentless focus of modern marketing”.

Who is speaking?

More than 100 accomplished speakers will present at the Festival of Marketing, including:

Stacy Gratz, American Express: Responsible for the social strategy behind the brand’s live streaming of events such as Unstaged, Fashion Week and Tribeca Film Festival.

Dan Brooke, Channel 4: Senior marketer behind the successful launches of E4, Film4 and More4.

Celia Pronto, Ford Retail: Member of the board, with vast FMCG and e-commerce and marketing experience.

Simon Carter, Fujitsu: Most senior marketer at the $30bn company, board member at Virgin, Post Office and Thomas Cook.

Suniel Curtis: Formerly of Lastminute.com, web analytics maestro, with a PhD in artificial intelligence.

Mark Johnston, Microsoft: Head of the digital marketing team delivering connected experiences for millions using Microsoft services and devices in the UK.

Maciek Wasiak, O2: Data analyst extraordinaire, Wasiak develops processes for predictive and segmentation modelling, Decision Science and Big Data Analytics.

Heidi Taylor, PwC: Senior marketing strategist heading PWC’s Government and Public Sector Marketing.

Bob Fear, Virgin: Devised the core Virgin brand’s digital content and social strategy and introduced Richard Branson to blogging and tweeting.

Who’s going?

Arcadia, Argos, Barclays, BSkyB, Facebook, Google, John Lewis, Lego, L’Oreal, Marks & Spencer, Nokia, O2, EE, Orange, Samsung, Sony, Tesco, Unilever, and many, many more.

About the Festival of Marketing

The Festival runs from Monday 7 October 2013, with events centred around Tower Bridge in London. Find out more at festivalofmarketing.com.

Key events

Jump: explains what a wonderfully joined-up customer experience looks like, and why it matters.

Funnel: discovers how B2B marketers and sales teams can work together, and the technology they can use to improve results.

Crunch: tackles the science of marketing, and celebrates the rise of the data geek.

Punch: delves into creative in the modern marketing, exploring the big ideas, data and insight, and the interplay of art and science.

Digital Cream FX: explores digital and its future impact on investment and innovation, through invite-only roundtables.

The Fringe

As the place for attendees to unwind, the Fringe sees marketing industry associations, media, agencies, and suppliers hosting a range of off-piste events, including a Marketing University Challenge, Marketing Frenzy, the Festival wrap-up party, and events from Content Marketing Association, Direct Marketing Association, Institute of Direct and Digital Marketing, the advertising body ISBA, Marketing Academy, Marketing Society, Public Relations Consultants Association and Youth 100.

The Festival is a ‘build your own’ event

Participants create their own agenda, choosing which seminars and workshops to attend and are free to dip in and out of sessions and across events to get the most from their experience.

About Econsultancy

Econsultancy is a research and training group with 200,000 subscribers, who have access to data, research, best practice guides, training and events - all focused on improving digital skills, conversion rates, and customer satisfaction.

Launched in 1999 before the very first dotcom boom (and bust), Econsultancy understands the detail of digital marketing and ecommerce better than most, and is passionate about making the web a better place.

http://econsultancy.com

Press passes

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Media
Tannissan Mae Communications
Nancy Prendergast and Mimi Brown
+44 207 243 4440
nancy@tannissanmae.com or mimi@tannissanmae.com.