WWE® Goes Pink with Susan G. Komen®
WWE® Goes Pink with Susan G. Komen®
WWE (NYSE: WWE) and Susan G. Komen are expanding their joint “Rise Above Cancer” campaign to include all WWE Superstars and Divas wearing pink ring gear starting tonight on Monday Night Raw®. The campaign will continue throughout National Breast Cancer Awareness month with WWE Superstars and Divas wearing customized “Rise Above Cancer” t-shirts to help raise awareness and funds for Komen. WWE will donate to Komen 20 percent of the retail sales price of all specialty “Rise Above Cancer” merchandise sold today through December 31 on WWEShop.com and at WWE live events.
WWE Goes Pink with Susan G. Komen (Photo: Business Wire)
WWE will also offer co-branded bracelets and a “Rise Above Cancer” hat, headband and wristband set, inspired by WWE Superstar John Cena®, who conceived of the partnership last year and continues to be an avid spokesman for Komen.
To support Komen’s mission, WWE will utilize all its assets, including TV and pay-per-view broadcasts, live events, PSAs, in-arena, digital and social media to generate awareness and encourage fans to get involved. Throughout the month, the announcer table, entrance ramp and ring skirts will be co-branded and the middle ring rope turned pink to promote the fight against breast cancer.
“WWE Superstars and WWE Divas are providing an important public service by reaching millions of WWE fans – women and men – with breast cancer education and information, while raising funds that keep our work vital,” said Dorothy Jones, VP of Marketing. “We’re grateful for WWE’s commitment to this cause, and to WWE fans for their enthusiastic support of Komen’s mission to end breast cancer.”
“I am proud that WWE’s partnership with Komen has expanded to include all WWE Superstars and Divas,” said WWE Superstar John Cena. “WWE’s global platforms combined with the full force of our roster will bring critical awareness for this devastating disease.”
Susan G. Komen and WWE have a history of success in raising awareness for the fight against breast cancer. Last year, the WWE Universe raised $1 million for Komen during its month-long breast cancer awareness campaign. In addition, WWE has supported Komen through its “Make Mom Proud” campaign as well as participation in Race for the Cure® events throughout local communities.
Susan G. Komen is the world’s largest nonprofit funder of breast cancer research, and funds community outreach programs, public advocacy and global programs. Breast cancer is the most commonly diagnosed cancer and the second leading cause of cancer-related death among women in the United States. There are 2.9 million breast cancer survivors in the United States today. For more information about Susan G. Komen, breast health or breast cancer, visit komen.org/wwe or call 1-877GOKOMEN.
About Susan G. Komen®
Nancy G. Brinker promised her dying sister, Suzy, she would do everything in her power to end breast cancer. Today, Susan G. Komen® works to end breast cancer in the U.S. and throughout the world by investing more than $790 million in breast cancer research and $1.5 billion in community outreach programs over the past 30 years; providing funding to help low-income and uninsured women get screened and get treatment; advocating for cancer research and outreach programs; and working globally in more than 30 countries. Visit komen.org. Connect with us on Facebook and Twitter.
About WWE’S Corporate Social Responsibility
WWE’s global community outreach programs address important social issues, including education, diversity and inclusion, military support and providing hope to those in need. WWE and its Superstars and Divas support a wide range of programs, partners and initiatives that strive to positively impact children and families worldwide, including the “Be a STAR” anti-bullying campaign, WrestleMania Reading Challenge, Susan G. Komen, Make-A-Wish, Special Olympics USA Games, Special Olympics Connecticut, Hire Heroes USA and many more. For more information please visit WWECommunity.com.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
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