New iPads expected at Apple event set for October 22

SAN FRANCISCO Tue Oct 15, 2013 12:42pm EDT

A man walks past the logo at an Apple store in the southern Chinese city of Shenzhen, neighbouring Hong Kong September 9, 2013. REUTERS/Bobby Yip

A man walks past the logo at an Apple store in the southern Chinese city of Shenzhen, neighbouring Hong Kong September 9, 2013.

Credit: Reuters/Bobby Yip

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SAN FRANCISCO (Reuters) - Apple Inc next Tuesday is expected to introduce a new line-up of iPads that will compete with the latest tablets from Amazon.com Inc and Samsung Electronics, amid pressure to preserve market share.

The company sent out invitations to media on Tuesday for the October 22 event that read, "We still have a lot to cover" and sported a close-up, half-view of Apple's logo. The usual stylized, elliptical apple-stalk is replicated and scattered throughout an attached image in multiple hues.

New versions of the iPad, which will go up against Amazon.com's latest Kindle Fires and gadgets made by Samsung, are expected to feature lighter, thinner designs and more powerful processors. The iPhone maker has come under pressure over the past year to preserve market share and bolster sales against rivals that are rapidly raising capabilities and lowering prices.

News of the October 22 event was first reported by AllThingsD last week.

(Editing by Steve Orlofsky)

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Comments (9)
AlkalineState wrote:
After two years, Apple rolls out….. purple iPad. In plastic. Still can’t talk to a simple USB memory stick or camera card. Or even upload from an iPhone. But it’s purple. Yay?

Oct 15, 2013 1:10pm EDT  --  Report as abuse
gcf1965 wrote:
I don’t think we share many political opinions Alkaline, but I am with you on the Apple front.

Oct 15, 2013 1:43pm EDT  --  Report as abuse
AlkalineState wrote:
gcf1965, we gotta take the common ground where we can find it. You’re a good man.

Oct 15, 2013 3:44pm EDT  --  Report as abuse
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