HTC CEO steps back to focus on fixing smartphone slide: FT

TAIPEI Sun Oct 20, 2013 10:19pm EDT

HTC CEO, Peter Chou, speaks during the launch of the HTC One smartphone in London February 19, 2013. REUTERS/Toby Melville

HTC CEO, Peter Chou, speaks during the launch of the HTC One smartphone in London February 19, 2013.

Credit: Reuters/Toby Melville

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TAIPEI (Reuters) - HTC Corp's chief executive has handed some duties to the company's chairwoman as the smartphone maker struggles to claw back market share from Apple Inc and Samsung Electronics Co Ltd, the Financial Times reported.

Chief executive Peter Chou is temporarily focusing on innovation and product development after HTC's latest One handset failed to arrest a slide in the company's share of the global smartphone business, the newspaper reported.

Cher Wang, chairwoman and company co-founder, is stepping up her duties to include sales, marketing and supplier relationship, it said.

H. T. Chou, another co-founder, has returned to the company to head certain phone projects, said a source with knowledge of the matter.

HTC, which posted its first quarterly loss this month, has been laid low by the product and marketing might of Apple and Samsung - woes that have been exacerbated by supply-chain constraints and internal turmoil.

Once ranked among the top five phonemakers by shipments, HTC this year fell out of the top 10, according to Gartner.

HTC officials were not immediately available for comment.

Shares of HTC fell 1.1 percent minutes after market opened, lagging the main index's 0.06 percent dip.

(Reporting by Faith Hung; Editing by Stephen Coates)

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Comments (3)
TheoP1 wrote:
No wonder.
You allowed software upgrades to HTC phones when you should have known that the phones could not operate reliably with the new software. When your customers complain that the phones have been compromised by the new software update, you wash your hands on the problem. I for one will never again buy a HTC.

Oct 20, 2013 11:24pm EDT  --  Report as abuse
fabnapp wrote:
AFAIK the name of the founder is H. T. Cho, not H. T. Chou

Oct 21, 2013 3:19am EDT  --  Report as abuse
2342tseves wrote:
This just shows that Peter Chou should resign. Someone like Sergio Marchionne is successfully running two car companies in Europe and N. America and Peter Chou can’t manage day to day CEO responsibilities? Why not find someone who can (and there are a ton of qualified businessmen who can do it).

Oct 21, 2013 5:31pm EDT  --  Report as abuse
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