HONEST® Tea Increases Organic Ingredient Purchases to 4.9 Million lbs in 2012-2013, a Six-Fold Increase in Six Years

Tue Oct 22, 2013 7:00am EDT

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HONEST® Tea Increases Organic Ingredient Purchases to 4.9 Million lbs in 2012-2013, a Six-Fold Increase in Six Years

HONEST Tea’s Ongoing Innovation & Sustainability Efforts Detailed in Behind-the-Scenes Report

HONEST® Tea, the nation’s top-selling organic bottled tea company; today released its 2013 Mission Report. The report is part of the business’s ongoing efforts to be transparent about its business practices and its mission “to seek to create and promote great-tasting, healthier, organic beverages.” Using data for the calendar year of 2012, the company increased purchases of organic ingredients by more than 500,000 lbs. for a total of 4.9 million lbs., which is 13 percent more than the previous year and more than six times the amount purchased from 2007 which equaled 790,000 lbs. of organic ingredients. The report also highlights the company’s efforts and challenges to promote organics and reduce its environmental footprint. The report highlights several new initiatives taken in the past year, including:

  • HONEST Tea’s reformulated its HONEST Kids line by removing the organic cane sugar and increasing the organic fruit juice content. In order to implement such a major ingredient change, the company had to work with suppliers in Turkey, Argentina and the United States to procure enough juice.
  • The Great Recycle campaign expanded since our inaugural event in New York City’s Time Square and by May 2013 had traveled to seven states collecting more than 70,000 beverage containers, keeping plastic, glass, and aluminum containers of all shapes and sizes out of landfills and recycled according to the guidelines of the specific jurisdictions.
  • Since 2003, HONEST Tea has contributed over $397,000 in Fair Trade premiums, reinvesting in education, agriculture and community projects where the tea is sourced. In 2012-2013, the company increased the amount of its Fair Trade premiums by 19 percent over the previous year.

“There is no such thing as a socially responsible business because that term suggests that an enterprise has reached a destination and there is no more work to be done,” said HONEST Tea co-founder and TeaEO, Seth Goldman. “Our annual mission report helps HONEST Tea and its stakeholders understand where we’ve made progress, and how much more work we have to do. Our progress in growing the demand and the supply of organic ingredients helps illustrate that our efforts to democratize organic and healthy beverages are bearing some fruit, but there is still more work to be done.”

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HONEST Tea seeks to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, HONEST Tea is the nation's top-selling organic bottled tea company specializing in beverages that are Just a Tad Sweet®. HONEST Tea’s product lines include: ready-to-drink bottled teas, HONEST® Ade and HONEST® Kids organic thirst quenchers, HONEST® Freshly Brewed iced tea and new HONEST® Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," HONEST Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. HONEST Tea has won Men’s Health “Best Green Tea” for five years running and in 2012 was named one of Women’s Health magazine’s “125 Best Packaged Foods for Women.” HONEST Tea is an independent operating unit of The Coca-Cola Company. For more information: www.honesttea.com or www.Facebook.com/HonestTea.

Jordan Mitchell, 301-652-3556