Macy’s Hosts New “Buy 1 & We’ll Give 1” Coat Program

Mon Oct 28, 2013 9:00am EDT

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Macy’s Hosts New “Buy 1 & We’ll Give 1” Coat Program

Retailer to partner with Clothes4Souls™ from October 29 through November 2 to donate up to 30,000 coats nationwide

Today, Macy’s announced a new commitment to giving back this winter through its “Buy 1 & We’ll Give 1” effort. From Oct. 29 through Nov. 2, Macy’s will donate one coat, up to 30,000 coats, to anti-poverty organization Clothes4Souls™, for every coat purchased in the men’s, women’s, juniors’ and children’s outerwear departments in Macy’s stores and on Through this program, Macy’s customers can experience the joy of giving while also saving - as the retailer will offer 25 percent off a large selection of men’s, women’s and children’s coats for the duration of the campaign.

Macy's partners with Clothes4Souls for the retailer's "Buy 1 & We'll Give 1" program running Oct. 29 ...

Macy's partners with Clothes4Souls for the retailer's "Buy 1 & We'll Give 1" program running Oct. 29 through Nov. 2. (Photo: Business Wire)

“Giving back is part of Macy’s culture, especially during the holiday season,” said Holly Thomas, Macy’s vice president of national media relations and cause marketing. “Our partnership with Clothes4Souls is a unique new opportunity to match our customers’ purchases with a product donation and will help men, women and children stay warm and healthy this winter. We know Macy’s customers and associates will be excited about the opportunity to give back in this very meaningful way and to help us continue to build stronger, more vibrant communities through charitable efforts.”

“Thanks to the caring generosity of one of our nation’s most revered brand names, tens of thousands of people in need are going to receive the winter coats they so desperately need,” said Soles4Souls spokesman Steven Silvers. “Macy’s shows its commitment to the communities it serves everyday, and in partnering with Clothes4Souls this holiday season, it is also reminding those communities that together we can all make a difference in the fight against poverty.”

Clothes4Souls is a division of Soles4Souls Inc., an international not-for-profit dedicated to fighting poverty and suffering through the distribution of clothing that it collects from manufacturers, designers, retailers and individuals. Clothes4Souls has distributed millions of articles of clothing in towns and cities through the United States in partnership with hundreds of local service and relief agencies. Coats donated as part of Macy’s “Buy 1 & We’ll Give 1” program will average in retail price from $40 to $100 each and will benefit local communities across the country as they will be distributed based on the location where the original coat is purchased. For every coat purchased in a local market, Macy’s will donate one coat back to that same community.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the United States and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy’s Foundation, Macy’s helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at

About Clothes4Soles
Clothes4Souls, a division of Soles4Souls is a global not-for-profit institution dedicated to fighting the devastating impact and perpetuation of poverty. The organization advances its anti-poverty mission by collecting new and used clothing from individuals, schools, faith based institutions, civic organizations and corporate partners, then distributing those clothes both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. Based in Nashville, Tennessee, Clothes4Souls is committed to the highest standards of operating and governance. Please visit for more information.

Macy’s Media Relations
Julie Strider, 646-429-5213
Alison Kmiotek, 646-429-7449
Rebecca Cicione, 615-391-5723