AMC Theatres® Opens State-of-the-Art AMC North Point Mall 12 in Alpharetta, GA., on Oct. 31

Tue Oct 29, 2013 4:34pm EDT

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AMC Theatres® Opens State-of-the-Art AMC North Point Mall 12 in Alpharetta, GA., on Oct. 31

AMC’s First New Building In More Than Two Years Features Plush Power Recliners, All Digital Projection Systems, an IMAX® Theatre, MacGuffins® Bar, Marketplace Concession Area, and Coca-Cola Freestyle®

AMC Theatres® has been delivering the best way to watch a movie in Atlanta for years, and beginning Oct. 31, guests in the Alpharetta area can experience movie-going paradise when the new AMC North Point Mall 12 opens for business at North Point Mall.

A movie lover’s dream come true, AMC North Point Mall 12 will feature the newest Hollywood releases and other types of entertainment, presented in the amazing big-screen viewing environment of an AMC theatre, with added benefit of the most comfortable and spacious seats imaginable. With approximately 1,100 seats in 12 auditoriums, AMC North Point Mall 12 will bring guests’ favorite stars to life.

Nearly every seat in the theatre is a plush, power recliner, which allows guests to lay back and put their feet up at the push of a button. This means guests can enjoy maximum comfort, with ample space to recline or stretch their legs, and plenty of armrest room for everyone. While AMC has retrofitted several of its locations throughout the country to accommodate power recliners, AMC North Point Mall 12 is the first AMC in the circuit specifically designed and built with recliners in mind. And with stadium seating, every seat has a perfect sightline to the screen.

“We’ve been aggressively improving the quality of moviegoing in our locations across the country through a number of different enhancements, like the incredibly comfortable power recliners, a full bar, improved concession areas and, of course, premiere sight and sound experiences like IMAX,” said Mark McDonald, executive vice president of Development at AMC. “As our first new building in more than two years, we took all of those things that guests are raving about at other AMCs and specifically designed the theatre to include them at AMC North Point Mall 12. This theatre will not only be one of our signature locations in the AMC circuit, but one of the best in the entire country.”

“We are delighted to offer North Point Mall’s shoppers a unique movie experience complete with the latest technology,” said Nick Nicolosi, general manager of North Point Mall. “Through our partnership with AMC, we are bringing top-of-the-line entertainment to metro Atlanta.”

Guests who are at least 21 years old will be able to enjoy an alcoholic beverage at MacGuffins®, a full-service bar and lounge area inside AMC North Point Mall 12. Named after a term coined by famed filmmaker Alfred Hitchcock, MacGuffins features a variety of beer, wine and cocktails that guests can order and take into the auditorium. They can also enjoy a drink at the bar before or after the show.

The theatre will eventually feature two large-screen format options. Beginning immediately, guests can experience today’s biggest blockbusters like never before with a brand new IMAX theatre. The IMAX Experience® combines ground-breaking, crystal-clear digital projection, cutting-edge laser-aligned sound technology, customized theatre design and a larger, curved screen spanning from floor-to-ceiling and wall-to-wall, providing moviegoers the world’s most immersive cinematic experience.

In addition to the IMAX theatre, AMC’s own large-screen format will be installed at AMC North Point 12 in early 2014.

Other amenities at AMC North Point Mall 12 include:

  • The Marketplace: A large, efficient, fast-serve concession marketplace offering a wide variety of guests’ favorite food and beverage options such as:
                   

◦ Chicken tenders

       

◦ Hot dogs

◦ Mozzarella sticks

◦ Decadent deserts

◦ Pizza

◦ Ice cream, Froyo and shakes

◦ French fries

◦ Gourmet popcorn

◦ Philly Cheesesteaks

◦ Espresso, cappuccino, lattes

◦ Better-for-you snacks

  • As part of The Marketplace, AMC North Point Mall 12 also offers Coca-Cola Freestyle®, which allows guests to use cutting-edge technology to create their own personal drink mix from more than 120 choices.
  • Automated box offices for easy ticket purchasing and advance ticket order pick up
  • Reserved seating in every auditorium, helping ensure guests can conveniently secure seats without waiting in long lines

North Point Mall is owned and managed by General Growth Properties, a fully integrated, self-managed and self-administered real estate investment trust focused exclusively on owning, managing, leasing, and redeveloping high quality retail properties throughout the United States. GGP’s portfolio is comprised of 123 malls in the United States comprising approximately 128 million square feet. GGP is headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP.

Additional information about the theatre can be found at www.amctheatres.com/northpointmall.

AMC Theatres
Ryan Noonan, 913-213-2183
rnoonan@amctheatres.com
or
John Liu, 770-200-1252
North Point Mall Marketing Manager
john.liu@ggp.com

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