GE Capital Introducing Enhanced Business Assessment Tool for Restaurant Operators

Wed Oct 30, 2013 8:00am EDT

* Reuters is not responsible for the content in this press release.

GE Capital Introducing Enhanced Business Assessment Tool for Restaurant Operators

Upgraded SmartChart™ to premier at Restaurant Finance & Development Conference Nov. 4-6 in Las Vegas

GE Capital, Franchise Finance (GEFF) will be demonstrating cutting-edge enhancements to GE SmartChart™ at the Restaurant Finance & Development Conference Nov. 4-6 in Las Vegas. SmartChart is a digital tool that can help restaurant owners manage and build their businesses by allowing comparisons of numerous metrics, such as cost of goods sold (COGS) and utilities, among others.

“Whether you want to analyze the performance of your existing stores or you want to research new sites, SmartChart can be a valuable option for our customers,” said Agustin Carcoba, the leader of GEFF.

GEFF will premier seven new SmartChart capabilities next week. Users can analyze their company’s performance unit-by-unit, monitoring expenses across regions and time periods — and compare them to the industry, segment or brand as a whole. Even better, they can systematically dive into the demographic and restaurant landscape around their sites to see what’s driving performance. Information is delivered in an updated, easy-to-use format.

Those in expansion mode can compare existing units to new opportunities and virtually visit their current or potential sites. The SmartChart “Tri-View” gives users a street view of practically any site in the U.S. Selecting a street address brings up a range of data, including:

  • Local “traffic generators” such as hospitals, hotels, amusement parks and large employers;
  • A list of major franchises already operating in the area, and
  • Custom demographic reports.

“We understand the pressures that operators face,” said Trey Brown, GEFF’s sales leader. “SmartChart speeds up the essential research they need to do so they can make more timely decisions.”

SmartChart will be available exclusively to GEFF customers on its Customer Portal at www.gefranchisefinance.com beginning in December. GEFF customers should contact their account executives for access.

Originally launched at last year’s Restaurant Finance & Development Conference, SmartChart provides insight into a vast number of unit-level analytics related to the industry, sector, segment and brand. Operators can also access proprietary financial data and demographics by sector, segment and brand.

About GE Capital, Franchise Finance

GE Capital, Franchise Finance is a leading lender for the U.S. franchise finance market via direct sales and portfolio acquisitions. With more than 30 years of experience and over $7 billion in served assets, it provides financing to more than 2,000 customers and 14,000 properties. The business specializes in financing mid-market operators with multiple stores in the restaurant and hospitality industries. Its team of industry experts works with entrepreneurial customers to help them develop individualized growth plans. GE Capital, Franchise Finance customers also receive access to its proprietary industry research and cutting-edge digital tools. For more information, visit http://www.gefranchisefinance.com or follow company news via Twitter (https://twitter.com/GELendLease).

GE Capital offers consumers and businesses around the globe an array of financial products and services. For more information, visit www.gecapital.com or follow company news via Twitter (https://twitter.com/GECapital).

GE (NYSE:GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at www.ge.com.

GE Capital, Americas
Lisa Tibbitts, 203-956-4582
lisa.tibbitts@ge.com