'Call of Duty: Ghosts' video game passes $1 billion in sales to retailers

SAN FRANCISCO Wed Nov 6, 2013 3:20pm EST

Visitors look at a presentation of ''Call of Duty Ghosts'' at an exhibition stand during the Gamescom 2013 fair in Cologne in this file photo taken August 21, 2013. REUTERS/Ina Fassbender/Files

Visitors look at a presentation of ''Call of Duty Ghosts'' at an exhibition stand during the Gamescom 2013 fair in Cologne in this file photo taken August 21, 2013.

Credit: Reuters/Ina Fassbender/Files

SAN FRANCISCO (Reuters) - Activision Blizzard Inc's latest title from its blockbuster "Call of Duty" video game franchise surpassed $1 billion in sell-in sales - the number of copies shipped to retailers - a day after its launch, the company said on Wednesday.

Activision shares were relatively unchanged at $16.54 in afternoon-trading on the Nasdaq.

The franchise's tenth installment "Call of Duty: Ghosts," a gritty military-themed shooter game, was released worldwide on Tuesday.

While Activision has only announced "sell-in" sales, Take-Two Interactive Software Inc's said in September that its "Grand Theft Auto V," touched $800 million in retail sales a day after it launched.

Grand Theft Auto V crossed the $1 billion mark for sales through retail channels in three days, the fastest rate for any video game, Take Two said.

Whether Activision beats this record remains to be seen, as the company has not yet divulged retail sales figures - actual sales through retail channels - and the number of units sold of its just-launched "Call of Duty: Ghosts."

In cities like London and San Francisco, excited "Call of Duty" fans queued up at retail stores at midnight launch events. Activision hosted a glitzy pre-launch party in London to celebrate the release of the game, which was developed by Activision's Infinity Ward studio.

Activision, also known for its "Skylanders" games, has been delivering a "Call of Duty" title every year over the last decade.

Last year, the game maker's first-person shooter title "Call Of Duty: Black Ops II" took 15 days to hit $1 billion in global sales after its November release. That game touched $500 million in retail sales on its first day.

(Reporting by Malathi Nayak; editing by Andrew Hay)

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
Comments (1)
toptoe wrote:
Well this is an incredibly misleading article. The common reader would think “wow – CoD: Ghosts has comparibly as good as GTA:V”.. wrong.. Take note of the exact misguiding wording used “$1B sold to retailers”.. keep in mind that these are not copies sold to customers.. simply the large quantities of overcompensated stock, retailers have paid for, to accommodate any unexpected number of customers.. true is, this game has not done as good as GTA:V in sales. But ofcourse Activision and media outlets would love for you to think so.. they wouldn’t want to admit consumers are getting abit tired of their yearly regurgitated cash cow now would they?.. and I mean.. everyone who thinks a game ‘is good’, would expect to see statistics on impressive sales.. so that’s why articles like this one, are being fabricated, to make you think.. CoD is still coming on leaps and bounds, when it’s not exactly the whole truth.

Nov 06, 2013 2:38pm EST  --  Report as abuse
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.