PARIS Nov 6 (Reuters) - A French court ordered Google on Wednesday to find a way to remove recurring links to nine images of former motor racing Formula One chief Max Mosley, who was photographed in 2008 at an orgy with prostitutes.
The civil dispute in the Paris Superior Court relates to photographs of Mosley published by the defunct London British tabloid News of the World that were accompanied by an article suggesting he had organised a "sick Nazi orgy."
Mosley has acknowledged that he engaged in sado masochistic activity with the five women and paid them 2,500 sterling ($4,000), but denied the orgy was Nazi-themed.
The decision is a setback to Google as it tries to defend a global stance that the search engine is merely a platform that delivers links to content and it should not be responsible for policing them.
Although Google can delete images on its website, it cannot prevent others reposting them, resulting in a constant game of catch-up.
In a statement, Google said the court's request would require it to build a new software filter to continuously catch new versions of the posted images and remove them.
"This is a troubling ruling with serious consequences for free expression and we will appeal it," said Google's Associate General counsel Daphne Keller in a statement.
"Even though we already provide a fast and effective way of removing unlawful material from our search index, the French court has instructed us to build what we believe amounts to a censorship machine,"
Mosley, 73, won earlier privacy cases against the tabloid both in Britain and in France, arguing that the images were defamatory.
In this case Mosley said Google had not done enough to remove images that could still be seen on the search engine.
The court ordered the Mountain View, California company to "remove and cease, for a period of five years beginning two months after this decision, the appearance of nine images identified by Max Mosley in the Google Images search engine results."
Google, which did not say whether it planned to appeal, was ordered to pay 1 euro in damages and Mosley 5,000 euros ($6,700) costs.
The company's existing system to remove content that breaches individuals' privacy laws is "an effective way of helping Mr. Mosley," Keller added.
In a blog post published in September, Google said it had already removed "hundreds of pages for Mr. Mosley" as part of a process that helps people delete specific pages from Google's search results after they have been shown to violate the law.
Google, along with other technology companies, has lobbied against a draft European law in Brussels that would give consumers greater rights to ask that their content be removed from websites.