Mike Graen to Lead CROSSMARK’s Center for Collaboration

Thu Nov 7, 2013 5:12pm EST

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Mike Graen to Lead CROSSMARK’s Center for Collaboration

Mike Graen has joined CROSSMARK as Vice President/Managing Director for CROSSMARK’s Center for Collaboration in Bentonville, Arkansas. Graen, who has led numerous collaboration initiatives in the consumer goods industry, recently served as Director of Innovations at Walmart and also worked at Procter & Gamble, where he aligned systems with Walmart and developed other innovative solutions.

Mike Graen is now leading CROSSMARK's Center for Collaboration next to Walmart's Home Office. (Photo ...

Mike Graen is now leading CROSSMARK's Center for Collaboration next to Walmart's Home Office. (Photo: Business Wire)

The Center for Collaboration currently is under construction on a one-acre lot located directly across the street from the Walmart Home Office and is scheduled to open in spring 2014. It will provide Walmart and CROSSMARK clients with a convenient, state-of-the-art facility to immerse into business opportunities, develop innovative ideas, and create a positive impact on their respective businesses and, ultimately, the Walmart shopper.

“The center will be a place where Walmart and its suppliers plan the future,” Graen said. “I expect it will be the catalyst for unbelievable innovations in the shopping experience. When we exceed the shopper's expectations, both Walmart and the suppliers win. It’s all about the customer.”

Joe Crafton, CROSSMARK’s CEO, said Graen’s experience on both the supplier and retail sides of the industry made him the best choice to lead CROSSMARK’s Center for Collaboration.

“Mike knows how to combine collaboration with technology to bring success to manufacturers and retailers,” Crafton said. “The ultimate result will be a great shopping experience for Walmart customers.”


CROSSMARK (www.crossmark.com) is a leading sales and marketing services company in the consumer goods industry, providing growth solutions with exceptional service to manufacturers and retailers. For more than 100 years, CROSSMARK has helped the most powerful brands in the world achieve their business objectives. Expertise encompasses the areas of Headquarter Sales, Retail Merchandising, Retailer Solutions, In-Store Events, Experiential Marketing, Shopper Marketing, Consumer Engagement, In-Store Data Collection & Field Intelligence, Retail Analytics, and Retail Technology Solutions. Headquartered in Plano, Texas, CROSSMARK employs more than 36,000 associates worldwide with 47 offices throughout the U.S., Canada, Mexico, Australia and New Zealand.

Phil Roth, 469-814-1756

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