IDC to Showcase Its Targeted Ad Insertion Platforms for Radio and TV at AfricaCom 2013

Mon Nov 11, 2013 5:00pm EST

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IDC to Showcase Its Targeted Ad Insertion Platforms for Radio and TV at AfricaCom 2013

OTTAWA, ONTARIO--(Marketwired - Nov. 11, 2013) - International Datacasting (TSX:IDC), a global leader in digital content distribution for the world's premiere radio and television broadcasters, announces its participation at the upcoming AfricaCom show. Taking place November 12-14 at CTICC Cape Town, South Africa, IDC will highlight its STAR Pro Audio Solution and LASER™ Targeted Ad Insertion Platform within the booth of its partner Stratosat Datacom (Pty) Ltd (stand A06a). This year marks IDC's first appearance at AfricaCom.

"The African broadcast market is growing rapidly, and is rapidly increasing in importance for IDC," said Doug Lowther, President and CEO. "AfricaCom is the largest conference and exhibition of its kind in Africa. IDC is looking forward to attending with Stratosat and networking with show attendees to strengthen our relationships and learn more about the needs of broadcasters in this market."

IDC will highlight the second generation of its popular STAR Pro Audio Solution. The platform provides radio networks with localized ad insertion, helping them to increase revenue and lower operating expenditures. The STAR Pro Audio Solution allows operators to easily insert stored audio files into live or recorded programming, send selected ads to specific regions or receivers, and play the right content at the best time with its time-shifting functionality.

Additionally, the solution allows for significant cost savings. It uses up to 70% less satellite bandwidth compared to other systems by requiring just 120 kHz space segment for a high quality stereo broadcast. Other cost savings can be realized through shared hub support, which enables multiple radio networks to share one multi-channel receiver instead of deploying several single-channel receivers. 

Also to be featured at AfricaCom is IDC's LASER platform, which provides targeted local ad insertion and DVB-S/S2 satellite video reception in a single cost-effective device. The solution affords broadcasters greater flexibility, eliminating the barriers of licensing constraints and regulatory issues, and enabling regionalized ad insertion and blackout management for satellite delivered content. LASER enables television networks and content distributors to broaden their advertising clientele and increase revenue through a highly targeted, network-wide approach.

The 16th annual AfricaCom will represent over 100 countries and feature more than 350 exhibitors and 300 speakers from all aspects of digital communications. To find out more about the three-day conference and exhibition, visit the show website.

About International Datacasting Corporation:

International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world's premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including the STAR Pro Audio™ Solution, LASER™ Targeted Ad Insertion Platform, and the Digital Tattoo™ DTH Over IP Gateway. The company's products and solutions are in demand for radio and television networks, targeted ad insertion, digital cinema, 3D live events, satellite news gathering, sports contribution, VOD, and IPTV. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. The company has installations in over 100 countries and service offices in Thailand and Singapore, and an international network of value-added partners and resellers. For more information visit: www.datacast.com.

Forward-Looking Statements:

This press release contains certain information that may constitute "forward-looking information" and/or "forward-looking statements" within the meaning of applicable Canadian securities laws. All forward-looking information and forward-looking statements are necessarily based on a number of estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies. All statements other than statements which are reporting results as well as statements of historical fact are forward-looking statements that may involve a number of known and unknown risks, uncertainties and other factors; many of which are beyond the ability of IDC to control or predict.

Forward-looking statements are generally identifiable by use of the words "may", "will", "should", "continue", "expect", "anticipate", "estimate", "believe", "intend", "plan or "project" or the negative of these words or other variations on these words or comparable terminology. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Risk factors that might cause actual results to differ materially include, but are not limited to: competitive developments; risks associated with IDC's growth; expectations regarding new product initiatives and timing, including the STAR Pro Audio™ Solution, LASER™ Targeted Ad Insertion Platform and Digital Tattoo™ DTH Over IP Gateway; any difficulties with integrating acquired product lines into IDC's business and/or manufacturing procedures; any difficulties or disputes with IDC's subcontractors, contract manufacturers and suppliers; IDC's dependence on the development and growth of the satellite services market; a lengthy and variable sales cycle for IDC's products and services; IDC's reliance on a small number of customers for a large percentage of its revenue; expectations with respect to the sufficiency of its financial resources and liquidity; regulatory risks and intellectual property infringement.

More detailed information about potential factors that could affect IDC's financial and business results is included in the public documents IDC files from time to time with Canadian securities regulatory authorities and which are available on SEDAR at www.sedar.com,

Except as expressly required by applicable law, we undertake no obligation to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise. Forward-looking statements are provided to assist external stakeholders in understanding IDC's expectations as at the date of this release and may not be appropriate for other purposes. Readers are cautioned not to place undue reliance on such statements. 

International Datacasting Corporation
Virginia Lee Williams
(613) 596-4120, ext. 2233
vleewilliams@datacast.com
www.datacast.com