Price Chopper Partners with Mercatus Technologies to Develop Their Latest Digital Offering Featuring a New iPad Meal Planning App

Mon Nov 11, 2013 4:56pm EST

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Price Chopper Partners with Mercatus Technologies to Develop Their Latest Digital Offering Featuring a New iPad Meal Planning App

Price Chopper’s digital engagement strategy continues to leverage the Mercatus Integrated Commerce™ Platform

Mercatus Technologies, digital engagement experts specializing in grocery retail, and Price Chopper announce that an innovative Price Chopper grocery shopping iPad® app is now available as a free download. The long-standing partnership between Price Chopper and Mercatus continues to revolutionize the grocery industry by leveraging digital technology to deliver exceptional customer shopping experiences.

Price Chopper's new iPad app now available.  (Photo: Business Wire)

Price Chopper's new iPad app now available. (Photo: Business Wire)

The Price Chopper iPad app, which is an extension of their successful iOS and Android apps, is another example of Price Chopper leveraging its investment in the Mercatus Integrated Commerce™ Platform. This single platform will be instrumental in unifying all of their digital marketing channels, delivers consistent branding across each channel, and streamlines operations.

A customer-centric grocery retailer, Price Chopper delivers innovative solutions that engage their customers and build brand loyalty. “Partnering with Mercatus to tap into their retail industry expertise and insight has been pivotal to our digital engagement strategy,” explains Heidi Reale, Director of Shopper and Digital Marketing, Price Chopper. “Our customers are seeking technology solutions to help them simplify their busy lives, so Price Chopper is working to empower them with multiple digital channels to be more efficient—anytime, anywhere.”

“We are proud of our partnership with Price Chopper,” says Sylvain Perrier, President and CEO, Mercatus Technologies. “Price Chopper is a forward-thinking grocer delivering multi-channel commerce programs that deliver personalized customer shopping experiences. They understand that continually delivering added value to their customers is what’s necessary to grow the business.”

Consumers who download the complimentary Price Chopper iPad app gain access to features such as Shopping Lists, Digital Flyers, Digital Coupons, Recipes, Social Media Sharing and more.

About Mercatus
Mercatus Technologies is redefining the digital experience within grocery. Our purpose is to empower grocers to create best in breed shopping experiences for their customers. We're thought partners dedicated to revolutionizing the way grocers approach digital by delivering Mercatus Integrated Commerce™. Based in Toronto, Ontario, Mercatus helps leading North American grocers, which include Price Chopper, Food Lion and Giant Eagle, integrate with multiple technology partners to deliver exceptional in-store and online shopping experiences.

About Price Chopper
Based in Schenectady, NY, the Golub Corporation owns and operates 132 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American owned, family-managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s 22,000 teammates collectively own more than 51% of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee-owned.

Mercatus Technologies
Carla Carletti, 416-603-3406 x 227
Marketing Communications Specialist
Carla.carletti@mercatustechnologies.com
or
Price Chopper
Heidi Reale, 518-379-1844
Director of Shopper and Digital Marketing
heidireale@pricechopper.com

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