Apple buys Israel's PrimeSense for $345 million: report

JERUSALEM Sun Nov 17, 2013 4:43am EST

The five colors of the new iPhone 5C are seen after Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

The five colors of the new iPhone 5C are seen after Apple Inc's media event in Cupertino, California September 10, 2013.

Credit: Reuters/Stephen Lam

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JERUSALEM (Reuters) - Apple has bought PrimeSense, an Israeli maker of chips that enable three-dimensional (3D) machine vision, for $345 million, the Calcalist financial newspaper reported on Sunday without citing sources.

PrimeSense has raised $85 million from Israeli and U.S. venture capital funds such as Canaan Partners Global, Gemini Israel and Genesis Partners, Calcalist said.

"We are focused on building a prosperous company while bringing 3D sensing and natural interaction to the mass market in a variety of markets such as interactive living room and mobile devices," a spokeswoman for PrimeSense said. "We do not comment on what any of our partners, customers or potential customers are doing and we do not relate to rumors or recycled rumors."

PrimeSense's sensing technology, which gives digital devices the ability to observe a scene in three dimensions, was used to help power Microsoft's Xbox Kinect.

The acquisition of PrimeSense would be Apple's second purchase of an Israeli company. It bought flash storage chip maker Anobit in January 2012.

(Reporting by Steven Scheer)

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Comments (3)
KenLuskin wrote:
This acquisition signals Apple’s move into Video games and TV.

Apple’s acquisition of Siri signaled the later roll out of this App as their entrance into the search market.

Other than communication, the main use of mobile devices is for entertainment.

Apple must start offering compelling new graphic based technologies or face falling behind the competition.

The more graphic technology that is employed the greater the requirement for robust GPU based Cloud processing.

Only AMD and Nvidia have the GPU IP required for high level Cloud processing.

Only AMD and Intel have the vast experience in providing server chips

The HSA innovations that AMD is integrating into their next gen server chips, should give them an advantage over the competition.

Nov 17, 2013 3:47pm EST  --  Report as abuse
JeffKang wrote:
There is a hardware extension called NUIA eyeCharm for Kinect eye tracking.

I’m not sure how accurate it will be though.

It could be for eye control, as Apple applied for a patent a while back:

_Apple may be aiming to challenge Samsung over eye-tracking technology._

_An Apple patent application, dubbed “Electronic Devices With Gaze Detection Capabilities,” was published Thursday by the U.S. Patent and Trademark Office. The application describes a feature in which your mobile device reacts to the movement of your head or eyes._

Nov 18, 2013 12:24am EST  --  Report as abuse
2Borknot2B wrote:
Mark Z. is looking better and better by the day.

Nov 18, 2013 1:03pm EST  --  Report as abuse
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