Blue Nile Offers Unprecedented Deals on Diamonds This Holiday

Mon Nov 25, 2013 9:00am EST

* Reuters is not responsible for the content in this press release.

SEATTLE, Nov. 25, 2013 (GLOBE NEWSWIRE) -- Blue Nile (Nasdaq:NILE), a leading online retailer of diamonds and fine jewelry, is offering the largest discounts on diamond jewelry in its history this holiday.

Starting on Black Friday, Blue Nile will feature "Holiday Exclusives" that include industry-leading deals throughout the holiday season, making it easy to find something for every budget and everyone on your list.

  • Black Friday: Starting the evening of November 27th through Black Friday, November 29th, Blue Nile will offer 50% off select Premier Diamond Tennis Bracelets, Diamond Bands and Diamond Hoop Earrings.  
     
  • Cyber Monday: On December 2nd, Blue Nile will offer an unprecedented 40% off select Premier Diamond Stud Earrings.  
     
  • Holiday Exclusives: Blue Nile will continue to announce exclusive deals until the shipping deadline closes on December 23rd.

"If there is one gift that will never disappoint, it's diamond jewelry, and Blue Nile has made it easier than ever to create a memorable holiday," said Julie Yoakum, Blue Nile's Chief Merchandising Officer. "If unprecedented value on high quality diamonds wasn't enough, our customers can also avoid the hassle of long lines and pushy salespeople by simply visiting us on their PC, tablet, or smartphone."

Gift Guides

Blue Nile's jewelry experts published their annual lists of gift recommendations to give shoppers additional ideas, including:

Stress-Free and Guaranteed

Blue Nile has made it easy for consumers to find the perfect gift or engagement ring, whether shopping on a PC, tablet, or phone, and at everyday prices that are 20-40% below traditional jewelry retail. To make purchases convenient and worry-free, Blue Nile offers:

  • Free FedEx Shipping on All Orders 
    Every Blue Nile purchase is shipped free via FedEx, insured to the shopper's door, and arrives in elegant gift packaging. Free ring sizing is available on every Blue Nile engagement ring. All certified diamonds are accompanied by an independent grading report and professional appraisal. If for any reason shoppers are not satisfied, they can return it within 30 days for a full refund or exchange. 
     
  • Pressure-Free Advice  
    Non-commissioned Diamond & Jewelry Consultants are available 24/7 to assist with in-depth education to help shoppers find the perfect gift at the perfect price. 
     
  • Superior Quality 
    Before jewelry can bear the Blue Nile name, it must first pass a series of rigorous inspections by our graduate gemologists to ensure it meets our exacting standards.

For more information on Blue Nile's holiday plans, to request photos, or to schedule an interview, please contact:

Brandie Gonzales 
Blue Nile 
206.336.6867 
brandie.gonzales@bluenile.com

About Blue Nile, Inc.

Blue Nile, Inc. is a leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

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