Procter & Gamble’s Align® is Helping Consumers Get Gutsy

Wed Dec 11, 2013 9:00am EST

* Reuters is not responsible for the content in this press release.

Procter & Gamble’s Align® is Helping Consumers Get Gutsy

Campaign seeks to empower Americans to experience gutsy adventures

Life is made up of moments, both big and small, that take courage to accomplish or seem too daring to take on. Procter & Gamble’s Align® is helping give people the confidence to experience one of those gutsy moments with the launch of its “Get Gutsy” challenge.

To help set an example and encourage people everywhere to live gutsier, Align is teaming up with actress, comedienne and Emmy award winning co-host of "The View," Sherri Shepherd. As a live entertainer, Shepherd knows about conquering nerves and facing fears.

“I love to live gutsy. It’s amazing what you can accomplish when you challenge yourself or work outside your comfort zones,” said Shepherd. “I am excited to partner with Align and encourage people everywhere to maintain their digestive balance.”

People can log onto GetGutsyAlign.com now through January 2, 2014, to submit an entry describing the adventure they want to experience. Two winners will be announced in March 2014 and be awarded $5,000 to put towards accomplishing their goal.

Align is a probiotic supplement that can help fortify the gut with healthy bacteria.* Align contains the natural probiotic strain Bifantis found exclusively in Align which naturally helps fortify the digestive system with healthy bacteria with continued daily use. Align is the #1 Gastroenterologist recommended probiotic.1

How to Enter the Contest

NO PURCHASE NECESSARY. Open to residents of the 50 US/DC, 21 or older as of the last day of the month prior to the date of entry. Void where prohibited. Entry begins 12:00:00 AM (start of day) ET on 11/7/13; ends 11:59:59 PM (ET) on 1/2/14. For details, see Official Rules (by which all entrants are bound) at www.getgutsyalign.com.

About Align®

Align contains a patented probiotic bacteria and is a daily dietary supplement that comes in an easy-to-swallow capsule. With just 1 capsule a day, every day, Align fortifies your digestive system with healthy bacteria 24/7*§ and can help promote overall digestive health.* Align does not need to be refrigerated.

To learn more about how to naturally help maintain and fortify your digestive health* with probiotics like Align, visit www.AlignGI.com.

About Bifantis®

Bifantis is the natural probiotic ingredient in Align. The specific and pure strain of Bifantis found in Align is Bifidobacterium infantis 35624, which helps build and support a healthy digestive system.* Align is the only probiotic supplement that contains Bifantis.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

 

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

 

1 Among gastroenterologists who recommended a brand of probiotic in Symphony Health Solutions 2013 survey.
§ With continued daily use.

Procter & Gamble
Scott Popham, Global Digestive Wellness, 513-622-0219
popham.sw@pg.com
or
MSLGROUP
Stephanie Sobala, 646-500-7854
stephanie.sobala@mslgroup.com

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