Red Bull plans drinks sales in China: report

VIENNA Sat Dec 14, 2013 10:40am EST

Red Bull drink cans are seen in a supermarket in Vienna March 14, 2013. REUTERS/Leonhard Foeger

Red Bull drink cans are seen in a supermarket in Vienna March 14, 2013.

Credit: Reuters/Leonhard Foeger

VIENNA (Reuters) - Red Bull is planning to launch its best-selling energy drink in China after gaining the necessary permissions, and is building an office in Shanghai, Austria's Kronen Zeitung reported.

The newspaper cited the Austrian company - whose activities span extreme sports sponsorship, Formula One motor racing and media - as confirming the move.

"The aim is a selective distribution of Red Bull, limited to urban areas and a target group that knows the brand from abroad. We want to develop a feel for the market and the consumers," Kronen Zeitung quoted the company as saying.

Privately owned Red Bull did not immediately respond to a request from Reuters for comment.

The company, based near Salzburg, sold 5.2 billion cans of its Red Bull energy drink last year and made sales of 4.9 billion euros ($6.7 billion).

($1 = 0.7283 euros)

(Reporting by Georgina Prodhan)

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