Orbitz Launches "Orbitz Originals: Authentic Florida" in Partnership with Bradenton Area Convention and Visitors Bureau

Fri Dec 20, 2013 11:00am EST

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Online video series highlights Florida gulf coast's hidden gem

CHICAGO, Dec. 20, 2013 - Leading online travel company Orbitz Worldwide (NYSE: OWW) has partnered with the Bradenton Area Convention and Visitors Bureau to launch "Orbitz Originals: Authentic Florida," a ten-part online video series that is hosted by award-winning travel expert Richard Bangs and is available for viewing at Orbitz.com/Bradenton. Supported by discounts of up to 20 percent off hotel rooms, this seventh installment of the "Orbitz Originals" series once again harnesses the power of online video to inspire travelers and drive travel bookings to Bradenton, a quiet vacation escape located just north of Sarasota and less than an hour from Tampa Bay.

Travelers looking for a relaxing Florida destination just off the beaten path - and away from the Spring Break crowds - will find Bradenton's mix of white-sand beaches, charming history, delicious seafood and family-friendly activities perfect for a getaway. Each episode of "Orbitz Originals: Authentic Florida" inspires travelers to explore the many attractions and activities Bradenton has to offer all year-round.  

Highlights of the series include:

  • "Authentic Paradise" offers a glimpse at the real Bradenton - historic, charming and authentically Floridian.  

  • "Secret Life of a Hotel Inspector" gives viewers an up-close and personal walk through of Bradenton's variety of accommodations, including century-old bed & breakfasts, beachside resorts and luxury inns.  

  • "Tide to Table" brings the viewer along for some of the best fishing along Florida's gulf coast - redfish, trout, snook and mackerel are among the many species that can be hooked by both beginners and experienced anglers alike.  

  • "Top Family Activities" presents Richard Bangs' Gold List of area attractions, including Pirate City (the Pittsburgh Pirates' spring training home), TreeUmph! Adventure Course, and Andersen Race Park.  

  • "The Green Flash" explores the Bradenton community's commitment to eco-friendly seaside living and historic preservation.  

"Bradenton is an emerging destination with something to offer every kind of traveler. And while it's quiet and relaxing, it's easily accessible with two major airports less than an hour away," said Debbie Meihls, Executive Manager of the Bradenton Area Convention and Visitors Bureau. "Orbitz Originals: Authentic Florida is a wonderful showcase of all that the Bradenton area has to offer, with beautiful footage and expert recommendations from Richard Bangs, one of the world's foremost travel experts."

To date, "Orbitz Originals" videos highlighting Cancun, the Cayman Islands, Qatar, Vermont, Ireland and New York have been viewed over one million times by travelers seeking inspiration for future trips. Bookings to those destinations have experienced double-digit growth over the life of each campaign.  

"Our mission with the 'Orbitz Originals' series is to encourage travelers and drive bookings to a diverse set of global destinations," said Josh Winkler, Orbitz Worldwide vice president of partner marketing. "Bradenton is a fantastic Floridian escape with a lot to offer travelers and 'Orbitz Originals: The Authentic Florida' blends travel inspiration with smart recommendations Orbitz customers can take advantage of when booking their next vacation."

About Orbitz.com
Orbitz.com is a leading travel website that enables consumers to search for and book a broad range of hotels, flights, car rentals, cruises, vacation packages and destination activities.  Since launching in June 2001, Orbitz.com has become one of the world's largest online travel sites. Orbitz.com now offers the groundbreaking Orbitz Rewards loyalty program-the only program where customers can earn rewards immediately on flights, hotels and packages, and redeem instantly on tens of thousands of hotels worldwide.  Customers can earn up to 5% towards future hotel stays when booking hotels and 1% towards future hotel stays when booking either standalone flights or eligible vacation packages.   Orbitz.com is the #1 way to book travel on mobile devices, be it using our apps (get them at www.orbitz.com/mobile) or our smartphone-optimized website (m.orbitz.com), both of which are tailored for smartphones and tablets. The Orbitz app for iPhone is one of only 48 apps out of nearly 900,000 available apps chosen by Apple to be inducted into its App Store Hall of Fame.  Orbitz members get exclusive access to Insider Steals hotel deals, promotions and other saving opportunities. Follow Orbitz on Facebook, Twitter and through the Orbitz Travel Blog.  Orbitz.com is operated by Orbitz Worldwide (NYSE:OWW).

About Orbitz Worldwide
Orbitz Worldwide (NYSE:OWW) is a leading global online travel company using technology to transform the way consumers around the world plan and purchase travel.  Orbitz Worldwide operates the consumer travel planning sites Orbitz (www.orbitz.com), ebookers (www.ebookers.com), HotelClub (www.hotelclub.com) and CheapTickets (www.cheaptickets.com).  Also within the Orbitz Worldwide family, Orbitz Partner Network (www.orbitz.com/OPN) delivers private label travel technology solutions to a broad range of partners including some of the world`s largest airlines and travel agencies, and Orbitz for Business (www.orbitzforbusiness.com) delivers managed travel solutions for companies of all sizes.  Orbitz Worldwide makes investor relations information available at investors.orbitz.com.

About Bradenton Area Convention and Visitors Bureau

The Bradenton, Anna Maria Island and Longboat Key area is located on Florida's gulf coast between St. Petersburg and Sarasota. It is bordered on the north by Tampa Bay, and to the west by the Gulf of Mexico. Easy to get to, but off the beaten path, filled with "Old Florida" ambience brimming with opportunities to experience Florida at its most real and authentic, the Bradenton/Anna Maria Island/Longboat Key area is a part of the state worth discovering and exploring again and again.

The Bradenton Area Convention & Visitors Bureau promotes tourism to Bradenton, Anna Maria Island and Longboat Key area and the rest of Manatee County, including Palmetto, Holmes Beach, Bradenton Beach, Cortez, Ellenton, Myakka City, Ft. Hamer, Lakewood Ranch and Parrish, through domestic and international advertising, public relations and marketing efforts. For more information on the Bradenton, Anna Maria Island and Longboat Key area, please visit www.bradentongulfislands.com.

SOURCE: Orbitz Worldwide

Media contacts:

Orbitz Worldwide
Trevor Kight
+1 312-260-8198
trevor.kight@orbitz.com

Bradenton Area Convention and Visitors Bureau
Kelly Klotz
+1 941-729-9177 x233
Kelly.Klotz@BACVB.com





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Source: Orbitz Worldwide Inc. – PR via Globenewswire

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