Target faces problems with gift cards sold over holidays

NEW YORK Tue Dec 31, 2013 4:46pm EST

A crowd of shoppers browse at Target on the Thanksgiving Day holiday in Burbank, California November 22, 2012. REUTERS/Jonathan Alcorn

A crowd of shoppers browse at Target on the Thanksgiving Day holiday in Burbank, California November 22, 2012.

Credit: Reuters/Jonathan Alcorn

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NEW YORK (Reuters) - Target Corp, which is dealing with one of the largest ever payment-data breaches in U.S. retail history, said on Tuesday that some of the gift cards it sold over the holiday season were not activated properly.

"We are aware that some Target gift cards were not fully activated and apologize for the inconvenience," Target spokeswoman Molly Snyder said in an e-mail.

The third-largest U.S. retailer promised to honor the gift cards and said fewer than 0.1 percent of the cards sold during the busy season were affected.

Shoppers can bring the cards to the guest service desk at their local Target stores or call 1-800-544-2943 for assistance, Snyder added.

The news came less than two weeks after the company revealed that hackers had stolen data from up to 40 million credit and debit cards of shoppers who visited its stores during the first three weeks of the holiday season. Target's consumer perception scores dropped to their lowest level since 2007 after the breach, a survey showed.

(Reporting By Dhanya Skariachan; Editing by Cynthia Osterman)

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Comments (1)
Mikey2112 wrote:
This isn’t the first time this has happened at Target and I for one never buy Gift Cards there (period) anymore after an experience I had with them in Christmas 2011. I purchased a $100 Visa Gift Card and when the person I gave it to took it there to use it, they were told the card wasn’t any good. I had kept my receipt so I went to the store to sort it out and come to find out the gift card and the receipt tracking number didn’t match and hence, the card was useless and I was out $100. Really, really annoyed me when the manager said there was nothing he could do. Haven’t trusted Target since and don’t shop there unless absolutely necessary now.

Dec 31, 2013 6:36pm EST  --  Report as abuse
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